article thumbnail

Where real estate agents fit into Zillow’s grand vision

Housing Wire

Also, we figured they would wake up one day, and say, ‘Hey, we’re a brokerage.’”. Zillow, for years, made money selling leads to real estate agents, a practice that agents like Herrera already felt ambivalent toward. The post Where real estate agents fit into Zillow’s grand vision appeared first on HousingWire.

article thumbnail

Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Since 2020, Addressable has facilitated nearly $2 Billion in home sales across 44 states.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6 For brokerages – and agents themselves – transaction sides and sales volume are easy ways to measure productivity.

article thumbnail

Why there are so few real estate agents of color

Housing Wire

These are instances of racism experienced by Hispanic, Black and Asian real estate agents. But they point to something more specific – homebuyers and sellers surprised to interact with a non-white real estate agent. The post Why there are so few real estate agents of color appeared first on HousingWire.

article thumbnail

Special report: Jacksonville’s brokerage competition visualized

Housing Wire

Brokerages took notice, resulting in a surge in companies and office locations competing for their share of listings, according to CoreLogic multiple-listing service data shared exclusively with HousingWire. In this environment of high rates and tight inventory, brokerages have had to become sharp elbowed.

Brokerage 382
article thumbnail

The Real Brokerage looks to build on 2023’s explosive growth

Housing Wire

With its supercharged growth over the past two years, it is no surprise that The Real Brokerage topped the 2024 RealTrends 500 Top Movers list for both transaction side count and sales volume. In 2023, Real recorded 48,905 sides, up 14,721 sides from 2022, and a sales volume of $21.2 Real posted a net loss of $27.2

Brokerage 450
article thumbnail

How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

Technology has given consumers the power of choice and expedited the entire real estate purchasing process. The loan pre-qualification step is an area that almost all parties need for a successful outcome (consumers, real estate agents, loan officers, insurance agents).