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Q4 BrokerPulse: Commission lawsuits spur proactive changes for real estate brokers

Housing Wire

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. In addition, 52% predicted the market would be flat this quarter, similar to sentiment in the third quarter.

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Recruiters turn to AI in their quest to lure top agents

Housing Wire

While real estate brokerages have no control over interest rates, transaction levels or home sales prices, they realize that proactive recruiting of agents is a key to success in a slow market. Simultaneously, predictive marketing also gained a lot of traction. When labeled training data is not available (i.e.,

Agents 392
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Interfirst to lay off 140 employees

Housing Wire

The company’s job cuts include human resources, technology, talent acquisition, and executive assistant positions. Interfirst is a mortgage business founded in 2001 by Dmitry Godin that has been harmed before by market downturns. But Interfirst struggled to maintain volumes in the following years as the market turned to purchase.

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My Interview with the Senior Marketing Manager at CubiCasa

Cleveland Appraisal Blog

The real estate market has been on a crazy ride for the past few years. Frankly, much of my work has been time-consuming for many reasons, including trying to measure different markets in this interesting time. In the meantime, I had a chance to interview Anastasia Corjan, who is the Senior Marketing Manager at CubiCasa.

Marketing 300
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John Davis files racketeering suit against Gary Keller

Housing Wire

and Business MAPS Management LLC as defendants, Davis alleges that the defendants inflated key profitability metrics including company sales and profits to convince individuals to purchase Keller Williams Regions and Market Centers. In the filings, which name Keller Williams , Keller, former KW president Josh Team, Business MAPS Ltd.

Contracts 410
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What to do about the appraiser shortage

Housing Wire

The appraisal workforce was already in decline in 2019. It has a very uncertain future: will in-person appraisals be the norm, or will technology overtake the process completely or partially? “So, trainees go out into the field with little training and the mentors don’t even break even. .

Appraisal 432
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As fundraising environment freezes, power buyer UpEquity cuts staff

Housing Wire

Austin-based mortgage tech platform UpEquity laid off around 10% of its workforce last week, proof that the rising interest rate landscape hurts real estate technology companies, too. . “It’s really important to us that our fate isn’t in the hands of the fundraising market.” In October, ??the

Buyers 396