Sales Boomerang’s automatic borrower intelligence system works to boost its clients’ customer retention
Housing Wire
FEBRUARY 28, 2021
The lending industry is notorious for its poor customer retention – in fact, only 1 in 5 borrowers return to their original lender for a subsequent loan. Our clients retain as high as 65% or more of their past customers. The result is that for every $1 our clients pay us, we return $20 of profit to them,” says Kutsishin.
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