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Top 5 home improvement projects real estate agents should recommend to sellers

Housing Wire

We’ve all witnessed the housing market slowdown that has occurred over the last year. Across the country, homes are spending more days on the market as interest rates rise. Many sellers have returned to offering concessions and dropping prices to entice buyers. Homeowners want to picture themselves living in a clean, fresh home.

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10 ways for real estate agents to stay compliant with fair housing laws

Housing Wire

The last thing homebuyers and sellers expect to encounter on their real estate journey is discrimination. But until 1968, unethical practices in real estate prevented thousands of people from renting, buying or selling their homes. There are some significant exemptions under the Fair Housing Act.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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What agents need to know about the impact of interest rates on the real estate market

Housing Wire

Few things affect the real estate market more than the rise and fall of interest rates , which has a ripple effect that directly influences everything from buyer behavior to market trends. How interest rates impact your clients Let’s look at how interest rates can impact buyers, sellers or homeowners looking to refinance.

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How to prepare a comparative market analysis (CMA) report

Housing Wire

A Comparative Market Analysis (CMA) is a detailed report that helps real estate agents evaluate and determine the market value of a property. It is an essential tool that allows agents to clearly communicate a pricing benchmark for a property.

Marketing 372
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How 2020 exposed a greater need for collaboration between real estate agents and LOs

Housing Wire

Vance Loiselle: In the 20th century, the primary technology innovations in real estate were the telephone and the MLS. This century has seen a rapid shift to a digital-first economy from the internet to portals to email marketing to smartphones to social media. VL: So many areas could benefit by embracing digitalization.

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Is Home Renovation Necessary Before Listing In Hot Markets?

McKissock

When the seller’s market is this hot, is it still necessary to renovate a seller’s home before it hits the market? But just because the ball is already in the seller’s court, so to speak, is it enough to justify skipping renovation altogether? Consider Your Market. Go Big Or Go Home.