Housing Wire

APRIL 10, 2024

The Fed’s target for core inflation remains 2%. While officials are on track to hold rates steady at the next Federal Open Markets Committee meeting, the next inflation data, set for release on April 26, could shape the debate over what to do at the subsequent meeting in June. annually in March, unchanged from February.

Mortgage 387

Mortgage Housing Market Marketing Finance 387

Housing Wire

JANUARY 11, 2024

Inflation edged up by 30 basis points between November and December, highlighting the difficulty of bringing consumer prices down to the target goal. Meanwhile, the Fed’s target for core inflation remains 2%. Housing plays an outsized role in keeping inflation above the Fed’s target In December, the shelter index was up 6.2%

Sellers 333

Sellers Housing Market Marketing Mortgage 333

Housing Wire

MARCH 20, 2024

The Federal Reserve ’s Federal Open Markets Committee (FOMC) held its short-term policy interest rate steady at a range of 5.25% to 5.5% Since then, inflation in both January and February came in higher than expected, and remains above the Fed’s stated target of 2% annualized growth. for a fifth straight meeting on Wednesday.

Investors 441

Investors Mortgage Marketing Finance 441

Housing Wire

APRIL 17, 2024

Boost Boost by Lone Wolf is the simple way to market your real estate business online. By inputting the client’s info, Boost delivers easy to understand performance reports and targets the client with an ad for their property. #3 3 Boost utilizes MLS data for streamlined ad creation.

Real Estate 323

Real Estate Advertising Technology Clients 323

Housing Wire

MARCH 28, 2024

Regularly update content, share valuable insights about the local market, and interact with potential clients. Implement targeted marketing campaigns: Dig into your CRM and develop targeted marketing campaigns to reach out to your SOI effectively.

Real Estate Agent 351

Real Estate Agent Real Estate Agents Clients 351

Housing Wire

OCTOBER 11, 2023

Federal Reserve policymakers saw eye to eye that policy should remain restrictive for some time but were divided on whether inflation was high enough to bring the target federal funds rate down to the 2% target in their September meeting. “A

Marketing 328

Marketing Finance 328

Housing Wire

APRIL 10, 2024

HomeEquity Bank is Canada’s reverse mortgage market leader, overseeing a burgeoning space that includes competitors like Equitable Bank and Bloom Financial. for a campaign designed to inform people about bad actors targeting seniors.

Advertising 374

Advertising Mortgage Design Marketing 374

Housing Wire

MARCH 18, 2024

Refis comprised at least 50% of reverse mortgage volume in 2021 and 2022, according to data from Reverse Market Insight (RMI). The CFPB report expressed concern that older Americans, particularly lower-income seniors, were being specifically targeted by the reverse mortgage industry. Both said it was here to stay for the time being. “I

Advertising 320

Advertising Mortgage Business Clients 320

Housing Wire

NOVEMBER 15, 2023

Luckily, the mortgage industry is cyclical, so let’s take a look at how you can turn a negative into a positive and grab clients’ attention through effective marketing , ultimately growing your book while others’ shrink. Below are a few ways originators can best present themselves to real estate agents and stand out in a saturated market.

Real Estate Agent 384

Real Estate Agent Marketing Mortgage Real Estate 384

Housing Wire

JANUARY 24, 2024

Agents can pick their budget, set their geographic target area and choose which platforms to promote the advertisements on, including Facebook, Instagram, Google and Bing. Agents can then use the SphereIndex tool to generate a free digital marketing assessment, which gives users recommendations for growing their digital presence.

Technology 361

Technology Advertising Tools Agents 361

Housing Wire

MARCH 1, 2024

“We look forward to expanding our team nationally to better serve our clients’ needs in the markets where they maintain a presence,” Conlon said in a statement. According to The Real Deal , the brokers also aim to launch a 10- to-12-person team that will venture into markets other than New York.

Clients 328

Clients Agents Marketing Real Estate Agent 328

Housing Wire

NOVEMBER 30, 2023

. “[We must] make sure we have a small business loan market free of discriminatory practices, it’s so important. Brittany Pettersen (D-Colorado) also asked about another prior CFPB target known as “ zombie mortgages ,” which come from debt collectors seeking to foreclose on homes with mortgages past the statute of limitations.

Mortgage 370

Mortgage Lending Business Marketing 370

Housing Wire

NOVEMBER 3, 2023

This new case targets the National Association of Realtors and brokerages Compass , eXp World Holdings , Redfin , Weichert Realtors , United Real Estate , Howard Hanna and Douglas Elliman. The case targets the defendants across the United States and the plaintiffs would likely be seeking tens of billions of dollars in damages.

Buyers 344

Buyers Realty Real Estate Realtors 344

Housing Wire

DECEMBER 14, 2023

Mortgage rates fell below the 7% threshold this week as markets prepared for Federal Reserve Chairman Jerome Powell’s announcement on Wednesday. 14, according to Freddie Mac ‘s Primary Mortgage Market Survey. The holidays have come early for the mortgage industry. The 30-year, fixed mortgage rate averaged 6.95% for the week ending Dec.

Mortgage 480

Mortgage New Listings Loan Officers Inventory 480

Housing Wire

MARCH 20, 2024

Ally Home , the residential mortgage lending arm of Ally Bank , is offering a $5,000 grant for eligible homebuyers in the select markets of Charlotte, Detroit and Philadelphia, the company announced on Tuesday. Ally is considering expanding the program to more markets in the future. “By

Technology 343

Technology Tools Lending Marketing 343

Housing Wire

JULY 20, 2023

The company did not disclose the number of workers targeted through the buyout offers. The Detroit-headquartered lender has been cutting expenses and targeting purchase business, looking to hire local loan officers. It targeted around 2,000 or so workers. The Detroit News first reported on the subject.

Human Resources 370

Human Resources Loan Officers Business Mortgage 370

Housing Wire

MARCH 13, 2024

Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Need more examples? Visit Top Producer 2.

Real Estate Agent 357

Real Estate Agent Tools Real Estate Agents 357

Housing Wire

AUGUST 25, 2023

In a hawkish tone, Jerome Powell said that Federal Reserve (Fed) officials are prepared to raise the federal funds rate further and hold it at high levels until they are confident that inflation is moving sustainably down to the 2% target. The labor market continues to rebalance, with improved supply and moderated demand. in July 2023.

Transportation 358

Transportation Housing Market Mortgage Marketing 358

Housing Wire

JULY 3, 2023

PrimeLending , a Texas-based retail mortgage bank, aims to expand its market share by growing within its existing footprint in a margin-thinning environment. We’ll reach out to those loan officers in markets where we have existing retail branch locations. The goal is to expand its overall market share to 1% this year from 0.6%.

Loan Officers 335

Loan Officers Marketing Retail Renovations 335

Housing Wire

DECEMBER 12, 2023

PrimeLending , a Texas-based retail mortgage bank, added 12 new loan originators as it attempts to grow market share within its existing Texas footprint. PrimeLending has a market share of around 0.6%, lagging behind its goal to increase its market share to 1% this year. million) and Hugo Ortiz-Pulido ($21.21

Loan Officers 401

Loan Officers Retail Lending Mortgage 401

Housing Wire

MARCH 23, 2023

With current market conditions having a negative impact on traditional agency loans, expanding into non-QM products can allow brokers to grow their business and reach a wider borrower pool. But what’s the best way for brokers to market themselves to reach that wider, non-QM audience? Why a solution provider? Mistry said.

Marketing 303

Marketing Lending Advertising Technology 303

Appraisal Buzz

APRIL 3, 2024

throughout 2024 due to inflation exceeding the Federal Reserve’s 2% target and a strong labor market, although displaying some signs of softening. The 10 strongest performing markets, poised for appreciation between 6%-7.5% Rates are expected to hover above 6.5%

Inventory 284

Inventory Real Estate Mortgage Appraisal 284

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. But beyond first-timers, we’ll show you how to attract real estate buyers of all kinds through a multi-tiered marketing approach that boosts both your visibility and credibility with potential buyers.

Real Estate 366

Real Estate Buyers Tools Real Estate Agent 366

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. It dishes out everything from email and SMS marketing to effective lead capture forms and an integrated CRM system. However, Market Leader may not be ideal for larger teams or those looking for more customization.

Real Estate 351

Real Estate Real Estate Agent Tools Agents 351

Housing Wire

SEPTEMBER 26, 2023

Plunk , an AI-powered home analytics platform, has partnered with two real estate industry marketing companies, Union Street Media and Realforce , to scale its real-time data and analytics across multiple digital channels. Plunk’s platform offers real-time insights into home valuation , risk assessment, and remodeling possibilities.

Real Estate 372

Real Estate Marketing Valuation Technology 372

Housing Wire

MARCH 8, 2024

Though all signs point to a cooling labor market overall, the economy picked up another 275,000 jobs in February. The jobs report on Friday is unlikely to convince the Fed that rate cuts are necessary when the Federal Open Markets Committee meets later this month, economists said. month over month to $34.57 and were up 4.3%

Transportation 417

Transportation Retail Housing Market Construction 417

Housing Wire

APRIL 27, 2024

Last year, we never hit that target. 10-year yield and mortgage rates Economic data created headline events last week that made the bond market go on a roller coaster with the GDP report, jobless claims and the Fed’s favorite inflation data, the PCE. However, for now, the labor market is getting softer, but not breaking.

Inventory 445

Inventory Housing Market Marketing New Listings 445

Housing Wire

MARCH 14, 2024

We are excited to expand our impact and better serve our target market borrowers.” “We welcome a partnership with the FHLB-SF to enhance our strength and reach as America’s CDFI,” said Steven Sugarman , founder of the Change Company, the parent company of Change Lending. “We

Lending 344

Lending Renovations Legal Real Estate 344

Housing Wire

DECEMBER 20, 2023

Those economic projections from the 19 members of the Federal Open Markets Committee show both a tighter consensus of opinions and a lower target Federal funds rate than the projections the FOMC made in September. Instead, the Fed kept the target Fed funds rate at 5.25-5.5% percentage points, implying three cuts of 0.25

Mortgage 395

Mortgage Realtors Real Estate Marketing 395

Inman

DECEMBER 11, 2023

When it comes to marketing high-end homes, it pays to think like an ad firm. That means knowing your target audience, using themes they’ll understand, and finding ways to creatively defy convention.

Marketing 202

Marketing 202

Housing Wire

SEPTEMBER 7, 2023

Freddie Mac‘s Primary Mortgage Market Survey, which focuses on conventional and conforming loans with a 20% down payment, shows the 30-year fixed rate averaged 7.12% as of Sept. Rates should continue to come down from their peaks, as the inflation and the jobs market are cooling, said Bright MLS Chief Economist Lisa Sturtevant.

Housing Market 405

Housing Market Mortgage Marketing Contracts 405

Housing Wire

JANUARY 5, 2024

Few things affect the real estate market more than the rise and fall of interest rates , which has a ripple effect that directly influences everything from buyer behavior to market trends. Buyers : Rising rates can shrink buyers’ borrowing power, forcing them to adjust their budgets and potentially target lower-priced properties.

Real Estate 426

Real Estate Agents Marketing Sellers 426

Housing Wire

FEBRUARY 1, 2023

As expected, the Federal Reserve slowed the rate hikes in 2023 amid cooling inflation data, sparking hopes of a recovery for the housing market this year. The Federal Open Market Committee (FOMC) on Wednesday afternoon decided to raise the federal funds rate by 25 basis points to the 4.50%-4.75% range.

Housing Market 373

Housing Market Mortgage Marketing Sellers 373

Housing Wire

APRIL 25, 2024

Marketing plays a role in the situation as well, since the choice of more inclusive or diverse marketing communicates an inclusive message to a wider variety of communities, she said. The people often targeted by marketing materials can detect intentionality. “It

Real Estate 285

Real Estate Business Mortgage Marketing 285

Housing Wire

DECEMBER 14, 2022

The decision from the two-day Federal Open Market Committee meeting is encouraging news for the housing market, which has suffered due to still-elevated home prices , a lack of inventory and high mortgage rates that pose affordability challenges to would-be buyers. Future hikes should be expected, the FOMC said Wednesday.

Mortgage 395

Mortgage Buyers Marketing Inventory 395

Inman

NOVEMBER 27, 2023

Marketing director Kate Hulbert shares this quick and simple update to make your social media and digital marketing more effective and targeted.

Business 166

Business Marketing Brokerage Agents 166

Housing Wire

DECEMBER 6, 2023

Pennymac Financial Services is the latest mortgage company to issue debt in a challenging housing market. Analysts see mortgage companies issuing debt as a sign that market conditions may improve in 2024. The offer is subject to market conditions and other factors. times, lower than its target of 3.5 In total, $1.8

Contracts 345

Contracts Investing Mortgage Investors 345