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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

The firm describes TomAI as a “version of ChatGPT trained on 20+ years proven-effective real estate strategy from hundreds of the industry’s leading coaches and thousands of market-dominating agents.” A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 290
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Opinion: The role of the LO will soon be very different

Housing Wire

Several historic events over the past few years have brought seismic changes to the way the mortgage lending industry operates. Today, as we face what appears to be the beginning of a modest recovery in the marketplace, we can see the effect of those events in the way mortgage lending has changed forever.

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Rocket bets big on AI for bespoke customer experiences

Housing Wire

Rocket Companies , the parent company of Rocket Mortgage , hired its first chief technology officer this week, bringing former Thomson Reuters and Intel executive Shawn Malhotra into the fold. As a technologist, one of the biggest strategic imperatives that we have is to bet big on technology , and specifically AI technology.

Clients 287
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6 keys to unlocking success in real estate

Housing Wire

I recently had the privilege of attending the AMPCon event hosted by the inspirational author and speaker René Rodriguez. We frequently talk about game-changing approaches, but I must say, this event was truly a game-changer in my real estate career. Rodriguez’s event left an indelible mark on my personal and professional growth.

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Opinion: How to win the coming mortgage refi race

Housing Wire

This was a crisis for many large Independent mortgage banks that had created fine-tuned systems for refinancing loans and had virtually no trained sales force to prospect for new purchase money business. Fine-tune your tech stack Once your team is in place, it’s time to empower them with the right technology.

Mortgage 400
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The anatomy of a successful real estate recruitment funnel

Housing Wire

Webinars and workshops: Organize events that showcase your brokerage’s expertise and the benefits of joining your team. Showcase Technology : If your brokerage uses advanced tools and technologies that can simplify their workflow, highlight them without overwhelming them. Turn your brokerage into a solution.

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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Curated events can also be a great way to recruit agents as it allows a brokerage to showcase its culture, Johnson added. Tech enters the picture Alongside these possibilities, the integration of an artificial intelligence (AI) tool can also be a solution. When labeled training data is not available (i.e.,

Agents 295