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Why there are so few real estate agents of color

Housing Wire

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. Just 6% of all of the National Association of Realtors’ 1.4 The rest of this content is for HW+ members.

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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. To help, we put together this guide to walk you through our nine-step system to recruit, nurture, and retain producing agents in 2024. They listen.

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Commercial Real Estate Agent vs Broker vs Realtor: What’s The Difference?

The Robert Weiler Company

When you think of the terms commercial real estate agent, broker, or realtor, do you use them interchangeably? We often give a name to someone who helps clients buy or sell commercial real estate without considering each unique position, their responsibilities, education, certification or licensing, and expertise.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Data analysis allows real estate agents to focus their marketing efforts (and budget!) Visit Top Producer Related Articles The 9 top real estate lead generation companies for 2024 6 best real estate lead generation websites for 2024 The ultimate guide to real estate lead generation ideas for 2024 2.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. That’s why SEO software is one of the most valuable real estate marketing tools out there. Unlike social media platforms, you aren’t at the mercy of an algorithm.

Tools 411
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Real estate farming: Become the go-to agent in your area using these tips, tools & strategies

Housing Wire

Real estate farming, or geo-farming, is a lead generation strategy in which the agent focuses on a specific geographic area. Real estate farming also includes traditional marketing methods like sending direct mailers, knocking on doors and nailing your locally relevant social media presence.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

New findings from the National Association of Realtors (NAR) show a fresh picture of who’s buying and selling homes, with more first-time buyers entering the market and families looking for homes that fit multiple generations. It’s founded by real estate agent Haley Ingram, who gets the struggles of agents with social media.