Wed.Feb 14, 2024

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

If you’re going to take the time to brand yourself, take steps to protect that brand. While you might not need it in the short term, it can pay dividends down the road. I am a big believer in developing a brand for your real estate business from Day One. I’m talking about more than naming yourself John Doe Realty and ripping a logo off of Canva. To me, branding a company is a chance to define yourself for the market and build a recognizable and memorable identity.

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The challenge of pulling comps in 2024

Sacramento Appraisal Blog

Pulling comps in 2024 is tough. Think about it this way. If we have 40% fewer sales happening, that means there are 40% fewer comps. Yikes. Let’s talk about this. I also have some market recap visuals to unpack what’s been happening in 2024 so far. UPCOMING SPEAKING GIGS: 2/19/24 Matt the Mortgage Guy YouTube […] The post The challenge of pulling comps in 2024 first appeared on Sacramento Appraisal Blog.

Appraisal 309
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Guild CEO offers details on Academy Mortgage acquisition

Housing Wire

Guild Mortgage ’s acquisition of Academy Mortgage Corp. is expected to expand the retail lender’s presence in Western states and also bring in expertise with builder products, Guild CEO Terry Schmidt said in an exclusive interview with HousingWire. With the acquisition of Academy, Guild will be onboarding nearly 200 branches and 1,000 new employees, about 600 of which are loan officers.

Retail 421
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What is The Market?

George Dell

“Market” – A word poorly understood, and often misused. A gathering or place for buying and selling things. It can be physical, or virtual, and involves at least one third party for competition. Perfect competition is when you have many buyers and sellers. A real property market is seldom or never perfect. A “market” for […] The post What is The Market?

Marketing 195
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How to become a luxury real estate agent

Housing Wire

Kayla Lee of SERHANT. successfully closed on the sale of this luxury, 4,700-square-foot property on Park Avenue on the Upper East SIde of Manhattan for $13 million. Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market.

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Why Zillow is ready to ‘press down on the accelerator’ in 2024

Real Estate News

CEO Rich Barton was bullish despite the challenging housing market, predicting double-digit revenue growth this year during a Feb. 13 earnings call.

More Trending

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Market Moods: Is Colorado in line for a slowdown?

Real Estate News

Supply hasn’t kept pace with population growth, driving up prices for starter homes — and pushing first-time buyers out of the market.

Marketing 230
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Shoppers are gearing up for the spring homebuying season: Zillow

Housing Wire

The housing market is heating up as the spring buying season approaches. Well-priced homes are selling fast, often within 29 days, and that time frame is bound to shorten as the shopping season opens, according to Zillow ’s January market report. Meanwhile, other homes are lingering on the market for months and driving up the typical age of listings on Zillow to 72 days.

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New credit scores from FICO, VantageScore gaining traction

Inman

Lenders won't be required to use the more inclusive FICO Score 10T and VantageScore 4.0 scoring models before next year, but several are already using them to expand the pool of borrowers.

Tools 193
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How does the “buy before you sell” model differ from iBuyers and Power buyers?

Housing Wire

Jeremy Foster, founder and chairman of Calque Buying a home today can be stressful and fraught with complicated issues, such as contingencies requiring the buyer to sell their current home before qualifying for the home they want to buy. Buy before you sell (BBYS) products may be the answer. Jeremy Foster, founder and chairman of Calque offers an explanation of this process and how it differs from the traditional homebuying process.

Buyers 421
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3 multimillion-dollar mansions are at risk of sliding into the Pacific

Inman

Three mansions worth $12 million to $16 million in California are at risk of falling into the ocean after a post-storm landslide eroded cliffs in Dana Point. The story has sparked conversations about climate change and rising home insurance costs in the state.

Insurance 180
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Application activity recedes as mortgage rates inch up

Housing Wire

Mortgage demand was weaker last week as interest rates moved higher across the board. Mortgage applications decreased by 2.3% on a seasonally adjusted basis during the week ending Feb. 9, according to the Mortgage Bankers Association ’s (MBA) weekly mortgage applications survey. “Purchase applications remained subdued as elevated rates continue to add to affordability challenges along with still-low existing housing inventory,” Joel Kan, MBA’s vice president and deputy chief economist, said in a

Mortgage 410
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Luxury brokerage faces court battle to get its buyer agent paid

Inman

Beverly Hills Estates, led by Branden and Rayni Williams, is fighting for buyer agent Michelle Graci's right to an agreed-upon 50 percent of the deal's broker commission after seller Ronen Nahum alleged misconduct.

Buyers 180
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Aceable Agent Review: features, pricing, pros & cons

Housing Wire

Are you interested in pursuing or advancing a real estate career? If you’re new to real estate, you must complete a state-approved course and pass your state’s licensing exam. The number of required class hours varies according to state law. Aceable Agent is an online real estate school that offers self-paced real estate courses designed for mobile app and web.

Agents 409
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CoStar, Zillow, RE/MAX among 118 firms sued by law enforcement

Inman

Atlas Data Privacy Corp. alleges the companies disclosed home addresses and unpublished home phone numbers for judges, police officers, prosecutors and their families.

Law 183
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Colorado county creates alert system to warn of potential property fraud

Housing Wire

Pueblo County, Colorado, which encompasses an estimated population of about 170,000 people in and around the city of Pueblo, is sounding the alarm over potential fraud by creating a new alert system designed specifically to protect property owners. The announcement was made by the Pueblo County Clerk and Recorder’s Office and reported on by the Pueblo Chieftain newspaper and a local NBC News affiliate.

Law 408
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More areas ID’d for redevelopment see big home-price gains

Inman

Investors in these lower-income "opportunity zones" receive tax incentives for improvements. And 2 in 5 of these neighborhoods saw a disproportionately large rise in home prices in late 2024.

Investors 171
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How to gain a competitive edge through in-house servicing

Housing Wire

Analysts in the mortgage industry are projecting that 2024 will be a better year than 2023 across the board. In a HousingWire report , analyst firm Jeffries said that they believe the worst of the current mortgage cycle is behind us, and Moody’s forecasts that the Federal Reserve will decrease rates three or four times this year. According to those analysts, lenders may have sold their mortgage servicing rights (MSRs) throughout 2023 to increase short-term liquidity, putting them at a disadvanta

Investors 401
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Level the playing field with budget-friendly agent support

Inman

It's time for brokerages and teams to rethink how they support their agents, consultant Chris Pollinger writes, ensuring they are equipped to succeed in today's competitive landscape.

Agents 166
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930 Did True Footage Fire Dustin?

The Appraiser Coach

The short answer is, Yes. Check out this minisode to find out why and what is next for The Appraiser Coach. Check out this episode!

Appraisal 150
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Top producer Christian Rogers joins Elegran | Forbes Global

Inman

Rogers, a 17-year industry veteran, has left Compass after about five years. In 2012, Rogers co-represented the buyer of one of New York City's priciest-ever co-op purchases, a $50 million Fifth Avenue unit.

Buyers 166
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Happy Valentines Day

Empire Appraisal Group

Happy Valentines Day from Empire Appraisal Group! Show that special someone you love them with an appraisal. Nothing says love more than knowing what your home is worth Free box of hearts this week with any appraisal scheduled. 561-441-9298 The post Happy Valentines Day appeared first on Empire Appraisal Group.

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To promote Black homeownership, amplify Black Realtors

Inman

Cultivating efforts that improve Black homeownership rates, broker-owner Jemila Winsey writes, requires Black real estate professionals to take on leadership positions.

Realtors 167
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Is the Bilt Rewards Mastercard the Next Big Thing for Investors?

BiggerPockets

This credit card already rewards renters for paying rent, but there's also a down payment and mortgage program on the way, leading investors to think that this could become a huge deal for their businesses.

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Co-ownership trends offer an affordability solution: Pacaso

Inman

Second-home solution Pacaso studied 10 of the most active counties in the country for co-ownership and found the trend grew by 21 percent in 2023. The pace of co-owned closings correlates with a rise in Housing Price Index (HPI) in those counties.

Marketing 161
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After Several Years of Investing, These Are My Fundamentals for Generating Passive Income

BiggerPockets

A good investment strategy starts with clarifying your goals. For most investors, that means financial freedom, but a big part of getting there comes from passive income. These are the fundamentals for earning it.

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Demand for purchase mortgages drops for 3rd week in a row

Inman

Lender survey shows applications from homebuyers is down 12 percent from a year ago, as mortgage rates continue to rebound from December lows on stubborn inflation data.

Mortgage 163
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How to Buy a Rental Property in 90 Days (or Less!)

BiggerPockets

Here’s exactly how to buy your first rental property in ninety days or less. And guess what? You don’t need ANY real estate investing experience to do it.

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Spring Competition Starts Now! Win and Sell More Listings with Realtor.com’s Listing Toolkit.

Inman

History has repeatedly shown us that ideal market conditions make April the prime time for selling a home, characterized by above-average prices, strong buyer demand, quick sales, and less competition.

Sellers 159
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Ranking the Best Houston Suburbs in the South and Southeast

Houston Properties

Known for their coastal location, scenic beauty, and proximity to downtown, the suburbs in south and southeast Houston are some of the best places to live in Texas. To see which suburb is best for you and your family, see our expert ranking below.

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Investors nabbed over a quarter of low-cost homes sold in Q4

Inman

Although 26 percent of low-cost homes were purchased by investors during the last three months of 2023, the share of homes bought by investors fell.

Investors 172
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The Empire Lofts Houston

Houston Properties

Featuring excellent location near Galleria’s popular shopping malls and restaurants, the 170-unit Empire Lofts is a full-service building with great amenities.

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‘The vibe is pretty good’ as first earnings season of 2024 kicks off

Inman

Ahead of Q4 earnings this week and next, analysts are narrowing in on the future — and pleased by lower rates and a healthier economy as it rebounds from the final months of 2023.

Brokerage 128
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Are You A “Want-To-Be” Seller in 2024?

Lamacchia Realty

ARE YOU A "WANT-TO-BE" SELLER IN 2024? If you’ve thought about selling your home but are hesitant to take the first step, one or more of these thoughts may have crossed your mind: Worried about selling and buying at the same time? Are you scared to list your home for sale because you don’t know where you would go if it sells before you find a new home?

Sellers 65