Remove Design Remove Loan Officers Remove Marketing Remove Technology
article thumbnail

Book authors want loan officers to have an edge in a highly competitive market

Housing Wire

In a fiercely competitive market , mortgage originators need to rethink everything to gain market share and become savvy. Adopting an educator-first mindset, coupled with a willingness to reach, assist, engage and nurture early-journey first-time homebuyers, are the defining attributes of a next-gen loan officer.

article thumbnail

Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. The Cloudvirga team has been able to dramatically improve the experience of the borrower and the loan officer. Cloudvirga is here to help capture and retain the market you need and deserve.”.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Loan officers made insane money in Q4 2020

Housing Wire

Over $4 trillion in originations made its way through the housing market last year, and new data from mortgage software firm LBA Ware revealed that by the end of 2020, loan officers played every last card in their deck to get those deals closed by New Years. Mortgage Tech Demo Day.

article thumbnail

Polly announces AI integration into its pricing engine

Housing Wire

Mortgage capital markets tech firm Polly announced on Tuesday that it has launched “Polly/AI,” which integrates artificial intelligence (AI) technology into the newest version of its product and pricing engine (PPE) and includes a “co-pilot” for loan officers that will “process, interpret, and recommend a range of outcome-driven results.”

article thumbnail

Better narrows loss in 2023, aims to reach profitability soon

Housing Wire

the parent of digital lender Better.com , narrowed its net loss between the third and fourth quarters of 2023 by more than 80%, driven by expense cuts to its platform and marketing efforts. Going forward, Better is focused on driving market share and reaching profitability in the medium term. Better Home & Finance Holding Co. ,

article thumbnail

Guideline Buddy launches AI-powered chatbot

Housing Wire

Guideline Buddy’s chatbot leverages generative AI technology to simplify the loan qualification process by providing swift and accurate information, freeing professionals from the time-consuming burden of sifting through extensive documentation, the firm said.

article thumbnail

Opinion: The role of the LO will soon be very different

Housing Wire

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them.