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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. Advertise open houses Post about open houses to both your grid and stories multiple times leading up to the event, as this ensures that it will reach the most people.

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9 Things Clients Expect from Their Real Estate Agent

McKissock

Schedule Multiple Open House Appointments and Follow-Up Meetings. If you’re not frequently getting your clients into open houses, how do you expect them to purchase one anytime soon? If your client is interested in any property, schedule an open house appointment for them at the earliest convenience.

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Are Virtual Tours Still Popular After the Pandemic?

McKissock

It is a seller’s market right now, and homes are moving more quickly than before. Many buyers find themselves in bidding wars for homes and losing out on houses that went up the same day. Use the Best Tools. When it’s time to capture the home for its virtual tour, have homeowners put away extra decorations and clutter.

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