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SERHANT. enters Orlando real estate market

Housing Wire

Roughly 10 months since first expanding into Florida , Ryan Serhant’s eponymous brokerage is expanding into its third market in the state. Previously, the brokerage only operated in the Miami and Palm Beach County markets. We’re excited to expand into the Orlando market,” Serhant said in a statement. In early February, SERHANT.

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How to become a luxury real estate agent

Housing Wire

Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. Kayla Lee of SERHANT.

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AI in real estate: Assessing current and future use cases

Housing Wire

(Photo Credit: AJ Canaria) In the real estate industry, the use of generative artificial intelligence has grown beyond just the composition of marketing copy, leading some to question other potential applications. We have enough problems in the real estate industry, we don’t need to find anymore,” he added.

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Real estate agents, are you a text offender?

Housing Wire

Are you tired of your text messages causing more confusion than closings in the real estate world? with real estate night sweats and want to alleviate your stress by banging out a text does not mean the other agent, your buyer prospect, your seller client, or the appraiser wants to share your insomnia.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. While marketing to your sphere of influence, networking, and direct mail campaigns work, they can be time-consuming and they don’t always yield quick results.

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Opinion: Unleashing AI real estate marketing magic

Housing Wire

When we contemplate the potential of AI and Web3 technologies in real estate , it goes beyond simply revolutionizing how consumers search for homes and take ownership of assets. The stakes in real estate are higher, and the cost of making a mistake is substantial.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Visit Top Producer 2.