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San Francisco Realtors partner with AI startup Sidekick

Housing Wire

AI -powered real estate assistant Sidekick unveiled a partnership with the San Francisco Association of Realtors (SFAR) on Monday. As the AI capital of the world, San Francisco is the ideal place to launch Sidekick to sophisticated Realtors, at just the right time,” Michael Martin, co-founder of Sidekick, said in a statement.

Realtors 405
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Realtors still get most of their leads from Facebook

Housing Wire

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Other top lead generating tools included customer relationship management (31%) and MLS sites (28%).

Realtors 491
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Real estate technology adoption in a post-pandemic world

Housing Wire

This change, while disruptive and uncomfortable for some, has provoked the rapid adoption of real estate technology, the likes of which we haven’t seen before. Agents, teams and brokerages are now seriously reconsidering the technology platform, tools and services needed to effectively do business today.

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Tom Ferry launches AI coaching chatbot TomAI

Housing Wire

“TomAI is helping me more than any other AI tool out there,” Tracy Duggan, a Memphis-based agens and Tom Ferry coaching client, said in a statement. A beta version of the tool launched in August 2023 for Tom Ferry coaching clients. or 8 p.m.”

Tools 338
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Corcoran launches first franchise in Oregon

Housing Wire

“The experienced team behind Corcoran Prime provides a foundation that is poised for both growth and success when paired with Corcoran’s innovative tools, iconic branding, and world-class support systems.” Realtors , was founded in 2014 by Jackson and Matt Lesher.

Brokerage 396
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Video marketing platform Roomvu launches in the U.S. 

Housing Wire

It was a part of the 2022 REACH Canada Cohort, a technology scale-up program backed by the National Association of Realtors (NAR). By leveraging artificial intelligence to produce customizable, hyper-local videos for Realtors, Roomvu is setting a new standard for property marketing,” Thompson said.

Marketing 398
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In addition to the monetary award, Real has also agreed to implement business policy changes as part of the settlement, including “clarifications about the negotiability of commissions, prohibitions on claims that buyer agent services are free, and the inclusion of listing broker compensation offers in communications with clients.”

Brokerage 374