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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. In this article, we’ll show how to procure top-notch client testimonials, where and how to share them, and how to leverage them to bolster your reputation and close more deals in 2024.

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Real estate commission dispute? Do this.

Housing Wire

Over the past year or so, we have seen an uptick in questions relating to commission disputes between brokers and their clients. A typical commission dispute arises when, after signing a listing agreement or buyer-broker agreement: A seller-client “cancels” a valid purchase contract. A seller-client cancels a listing.

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DOJ advocates for prohibition of cooperative compensation in Nosalek commission lawsuit

Housing Wire

“The modified rule still gives sellers and their listing brokers a role in setting compensation for buyers’ brokers,” the filing states. According to the DOJ, when a seller makes an offer of compensation to the buyer broker, the buyer broker does not need to compete on their compensation price in order to attract clients.

Sellers 427
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Top 10 ways to get homebuyers to work with you

Housing Wire

Ultimately, every homebuyer prospect, every contract and every negotiation is different, but your value should be consistent for all situations and clients. In fact, you will become known as a true professional and receive repeat and referral business as a result of doing the best job possible for your clients.

Clients 426
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Opinion: Prepare for a future without guaranteed shared compensation

Housing Wire

This is a dramatic and peculiar stance, given that same company a couple of years ago launched a $1 million annual advertising campaign touting a 1% listing fee, but only if the seller turned into a buyer for them. Sadly, the understanding of the difference between a client and a customer is pitifully poor in our industry.

Agents 406
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Real Estate Risk Management: Putting Clients’ Interests First

McKissock

Real estate agents are commonly sued for breaching their duty to act in the best interests of their client. To protect your clients’ interests, and reduce your own risk exposure, check out our highly-rated course, Know the Code: Your Guide to the Code of Ethics. Real estate risk management is an important concern for agents.

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How to Know if Your Client Is Really Motivated to Buy in a Hot Real Estate Market

McKissock

Before you log too many hours chauffeuring buyers from property to property, make sure they’re truly motivated to navigate the challenges of a hot sellers’ market —from competing with other buyers to committing to contracts that favor the seller. 1: They don’t say “I want to see what’s out there”. Not necessarily.