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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. Set, and stick to, client retention goals. Repeat client business doesn’t happen by accident.

Clients 230
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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. I was at a listing appointment for a $2.5

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The art of gift-giving in real estate: A personal touch

Housing Wire

Add the clients’ names and the date of their closing. During the transaction process, be on the lookout for little hints from your clients about things they like or things they enjoy, then think about how you can take them to the next level. However, you don’t have to break the bank to gift well.

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Real estate technology adoption in a post-pandemic world

Housing Wire

AI can be used to help Realtors automate the entire hand-holding process – nurturing, concierge, tagging, scheduling, follow-up – essentially becoming an intelligent virtual assistant working for Realtors 24/7 to ensure they work smarter, not harder. No real estate technology can replicate the power of true human connection.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years. However, the costs are much more extensive when considering elements like lost client relationships, disrupted team dynamics and even the potential reputation damage from high agent turnover.

Agents 400
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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions. The newest prop tech applications to moat the client relationship are home management tools. Give customers one place to manage their home.

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Breaking Up with Difficult Real Estate Clients

McKissock

The goal is generally to garner clients that will give you repeat business—and good word of mouth. As such, the thought of ending a client relationship may seem unfathomable. However, success—for both you and your clients—depends on a solid working relationship. Reasons to end a client relationship.