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Opinion: There is a crucial need for real estate cybersecurity

Housing Wire

Technology is at the core of everyday real estate operations. Real estate professionals handle a plethora of personal data from buyers and sellers, making them enticing targets for cyber threats. Many personal dreams and aspirations take shape in our industry, so safeguarding information is essential.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Need more examples?

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

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Recruiting real estate agents: A complete roadmap for 2024

Housing Wire

While the exact mix of agent types you need will vary, this is a good starting point for most brokerages: Producing buyer’s agents: 65% Ideally, producing buyer’s agents should be the bulk of your recruiting efforts. A team or brokerage with nothing but producing buyer’s agents can still be highly profitable.

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Best real estate apps for agents in 2024

Housing Wire

If you want to thrive this year, choosing the right real estate apps is crucial. To help, we reviewed hundreds of options to put together this list of the best real estate apps for 2024. Or better yet, do what I just did and ask it how you should pivot your business to stay competitive after the NAR lawsuits!

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Q4 BrokerPulse: Commission lawsuits spur proactive changes for real estate brokers

Housing Wire

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. Another 10% are honing their value proposition , particularly as it relates to buyers’ agents.

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5 activities real estate agents should do every morning

Housing Wire

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Foster relationships with other real estate professionals, potential clients, and relevant service providers.