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Buyers are being picky — here’s how you can navigate it as a real estate agent

Housing Wire

For what felt like a moment in time, buyers enjoyed the luxury of being incredibly picky, carefully selecting what felt like their dream homes in a market that had shifted towards more favorable conditions. The changing tides Previously, buyers were able to look for over a month, as average days on market continued to climb.

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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Similarly, data-driven marketing can be more cost effective, helping you focus your marketing budget on homeowners who are most likely to sell, and on buyers who are actively looking for their next home. Need more examples?

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Opinion: Why real estate agents shouldn’t worry about commission changes

Housing Wire

These are all untrue and offensive words that come up when searching “Realtors” or “Real estate agents.” And before getting my real estate license in 2009, I had the same opinion, too. The recent multi-billion-dollar lawsuit outcome is both a complete game changer, yet changes nothing at all.

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How to become a luxury real estate agent

Housing Wire

Working in real estate sales for a few years, and now you want to challenge yourself and raise the stakes? You might be ready to take on the luxury real estate market! I’ll show you what it takes to succeed as a luxury real estate agent in any market. Kayla Lee of SERHANT.

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Top 5 home improvement projects real estate agents should recommend to sellers

Housing Wire

Many sellers have returned to offering concessions and dropping prices to entice buyers. The “same old listing presentation” and tired marketing tactics aren’t cutting it for agents looking to win listings in today’s competitive and tight market. Homeowners want to picture themselves living in a clean, fresh home.

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Typical homebuyers made $107,000 annually, used a real estate agent in 2023: NAR survey

Housing Wire

Homebuyers’ median household income increased by $19,000 this year from 2022, reaching $107,000, according to the National Association of Realtors ’ 2023 Profile of Homebuyers and Sellers. The report is an annual survey of homebuyers and sellers who closed transactions between July 2022 and June 2023.