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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

The goal of this type of letter is to promote a new listing in the neighborhood, to position yourself as the expert by providing information about the listing, and to find more business. Definitely include a business card in the envelope, as your information won’t be printed on the letter itself. Are you still interested in selling?

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Mortgage pros have closely monitored the commission lawsuit developments since a Kansas City, Missouri jury determined that NAR, HomeServices of America , and Keller Williams conspired to inflate or maintain high commission rates through NAR’s so-called Participation Rule. Caccia said that 80% of his business comes from buyers’ agents.

Buyers 504
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Four secrets to mastering client retention

Housing Wire

This disconnect, which can be attributed to a lack of follow-through when it comes to nurturing existing client relationships, could be costing your real estate business major time and money. Here are four secrets to mastering client retention : Intentionally build your business to be a referral business. But we can change that.

Clients 284
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Precision Marketing from CoreLogic gives lenders and servicers deep insights into their customer’s intent

Housing Wire

Precision Marketing was developed as a way for lenders and servicers to cross-sell and up-sell to their existing client base, growing their wallet share via extensive CRM enrichment. The company has CLIP’d every parcel of land in the U.S. Detailed intelligence on their customer base.

Marketing 284
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Brokerage uses VR to get consumers inside houses that haven’t been built yet

Housing Wire

PROJETO specifically is for homes that have not been built yet, these are homes that are still in development and that is something that when we did all of our research and looked around, no one else is doing it the way we’re doing it in the country,” Principal Broker and CEO of Urban District Realty Ryan Fiero told HousingWire.

Brokerage 544
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As the market shifts to purchase, LOs get creative

Housing Wire

Just before a customer buys a container of pre-made Borscht, they see Naumovych’s business cards and flyers that lay neatly near the checkout area. This advertising strategy, among a handful of others, has helped the LO connect with Russian-speaking Realtors and win the business of borrowers from former Soviet countries. “I

Marketing 397
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Cadence Bank reaches settlement with DOJ over redlining

Housing Wire

million to create a loan subsidy fund for residents of predominantly Black and Hispanic neighborhoods in the Houston area, $750,000 for development of community partnerships to provide services that increase access to residential mortgage credit in those neighborhoods. Specifically, Cadence will provide $4.17

Lending 397