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First Community Mortgage selects Blue Sage platform to scale business

Housing Wire

“You don’t normally think about a lending platform [as a tool] to use to drive growth, but in our case, it’s a key contributing factor to our ability to recruit.” In many systems, loan officers have to live in the same system as the back-office personnel and not have a system that’s optimized for their role,” Aach said. “In

Business 421
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Cloudvirga’s POS platform provides loan officers with everything they need to prepare a loan in minutes

Housing Wire

Cloudvirga’s platform solves for both by creating the best experience for borrowers and loan officers. Cloudvirga’s POS is an experience-driven platform that gives lenders access to the tools they need in an easy-to-use, responsive UI. It focuses on more than just task management and automation.

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Polly announces AI integration into its pricing engine

Housing Wire

Mortgage capital markets tech firm Polly announced on Tuesday that it has launched “Polly/AI,” which integrates artificial intelligence (AI) technology into the newest version of its product and pricing engine (PPE) and includes a “co-pilot” for loan officers that will “process, interpret, and recommend a range of outcome-driven results.”

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Opinion: How marketing automation saved an LO’s business

Housing Wire

When mortgage lenders are talking about compliance in loan origination or mortgage servicing, the worst case can be pretty bad, so we often see companies investing heavily in the best tools. Mike is an experienced mortgage loan officer. How marketing automation saved Mike’s business. Not anymore.

Business 432
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These LOs are TikTok sensations. They call a potential ban “unfortunate”

Housing Wire

It may be counterintuitive, but loan officer Scott Betley, a 32-year-old TikTok sensation , says he isn’t worried about a potential U.S. Betley, who has more than a decade of experience helping first-time and move-up buyers, joined NFM Lending as a loan officer in 2021. TikTok is probably 40% to 45% of my business.”

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Guaranty rolls out GAssist, a new borrower application portal

Housing Wire

The portal is designed to offer GHMC partners a “unique borrower online application experience” at no additional costs. The tools are housed within the secure application portal. The company has 48 state licenses, three retail branches and 13 loan officers. The company had production volume of $148.76

Retail 370
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Opinion: The role of the LO will soon be very different

Housing Wire

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them.