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Opinion: How marketing automation saved an LO’s business

Housing Wire

But when it comes to marketing a real estate or mortgage lending business, people who have made a sale in the past often consider marketing automation a “nice to have.”. How marketing automation saved Mike’s business. Thanks to this technology, most of his customers and business partners didn’t even know he was sick.

Business 429
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New Black Knight portal offers access to APIs across the mortgage cycle

Housing Wire

Black Knight recently launched a web portal that enables clients, third-party providers and their developers to access the company’s application programming interfaces (APIs) across the mortgage life cycle. Servicing Digital, offered as an app or web design, enables customers to access their loan- and home-related information.

Mortgage 333
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FGMC COO on why leaders invest in their greatest asset: their people

Housing Wire

As Chief Operating Officer at First Guaranty Mortgage Corp , Sarah Gonzalez has modernized the FGMC brand, recruited top talent and implemented operational efficiencies that significantly reduce the cost per loan across all production channels. Sarah Gonzalez: After 25 years in the business, I have learned to adapt to change easily.

Investing 379
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From Forms to Reports: A Look at the UAD Overhaul

Appraisal Buzz

The original forms were designed before the digital age, to be completed on typewriters. Appraisal software companies have innovated the process of “filling out “these forms, but they are still constrained with the original typewriter design. Most appraisers have diversity in their business channels.

Appraisal 397
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Opinion: the future of digital workflows combines flexibility with personalization

Housing Wire

When investing in a technology that someone else designed to automate workflows, it’s important to ask — how do I make this workflow work for me? The technology they use should complement their processes and optimize what they do, not replace the expertise they have spent decades building and developing.

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2020 HW Tech Trendsetter: Samir Agarwal

Housing Wire

At Wolters Kluwer, Agarwal has tapped his extensive banking product development experience to create a group of offerings that assist local and regional banks to more effectively scale their operations and processes in support of their consumer-facing offerings.

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14 indispensable AI tools for real estate agents

Housing Wire

Instead of just choosing a room type and furniture style, Reimaginehome lets you choose color themes, create landscape designs, and replace cloudy skies. Roof AI’s ability to handle initial client interactions allows agents to focus on more complex aspects of their business, improving overall productivity. Visit Roof AI 9.