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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The Umpa suit is the only commission lawsuit in which Real has been named as a defendant. The brokerage will pay $9.25 The Real Brokerage closed $14.4

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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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First Team departs Christie’s, rebrands brokerage

Housing Wire

First Team Real Estate , the largest independent brokerage in California , left Christie’s International Real Estate , the company first told Inman on Wednesday. Christie’s International Real Estate told Inman that the parting was “mutual.” First Team was with Christie’s for about 10 years.

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How to Become a Real Estate Agent in Illinois (IL) in 5 Steps

Housing Wire

If you’re interested in becoming a real estate agent in Illinois, you’ll be happy to hear that the path to getting your real estate license in the Prairie State doesn’t require as much of a time commitment as other states. 1] As a real estate broker in Illinois, it is not legal for you to work independently.