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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. If you want a shot at generating seller leads online, you need one, too.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

My name is (your name), and I’m a licensed real estate professional with (your brokerage). For letters, use the template below: Dear (first name), I’m (your name), a real estate professional with (brokerage). We negotiated to get the sellers the highest price possible. Call or text me with any real estate questions! Great news!

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NAR clarifies details on buyer broker agreements

Housing Wire

NAR recently published an FAQ page related to the settlement agreement where it clarifies that the phrase “working with” is meant to “distinguish MLS participants who provide brokerage services to a buyer from MLS participants who simply market their services or just talk to a buyer.”

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The pandemic broke open houses. Can a financial downturn fix them?

Inman

Open houses have been on the decline for decades, with the typical seller hosting only one open house event. However, data shows the current downturn could breathe new life into the practice.

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Brokers prepare for changes after Sitzer/Burnett commission lawsuit verdict

Housing Wire

Pearson also has concerns about what this will now mean for how she and her agents handle client meetings or how to word things on open house fliers. “I I am working with an attorney to figure out how we are going to talk to people that come into open houses and what language we use on open house fliers,” Pearson said.

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down. Meanwhile, trade groups representing lenders believe that more details on the settlement are needed to understand its coming impact on the housing market.

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‘Don’t panic:’ KW executives address agent questions on NAR commission settlement

Housing Wire

During a virtual open house hosted by Keller Williams to answer agent and broker questions about the settlements in the commission lawsuits , the overwhelming message was for real estate professionals to focus on what they can control. Seller concessions is money that is being given by the seller directly to the buyer,” Papasan said.

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