article thumbnail

Where real estate agents fit into Zillow’s grand vision

Housing Wire

Also, we figured they would wake up one day, and say, ‘Hey, we’re a brokerage.’”. Zillow, for years, made money selling leads to real estate agents, a practice that agents like Herrera already felt ambivalent toward. The post Where real estate agents fit into Zillow’s grand vision appeared first on HousingWire.

article thumbnail

How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Real estate agents hold breath on commission disclosure

Housing Wire

But the session did not reach a looming inflection point for real estate agents: Whether they must tell homebuyers what commission percentage they stand to make. At issue is unprecedented transparency required out of real estate agents. HousingWire Magazine delivered to your home or office.

article thumbnail

Why there are so few real estate agents of color

Housing Wire

Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. These are instances of racism experienced by Hispanic, Black and Asian real estate agents. But they point to something more specific – homebuyers and sellers surprised to interact with a non-white real estate agent.

article thumbnail

The DOJ vs. NAR: What’s the impact to real estate agents?

Housing Wire

Many scholars and antitrust lawyers, but not many agents, say U.S. real estate commissions are artificially inflated by an illegal horizontal conspiracy between NAR and brokerages. But more than just representing labor, they also represent management (brokerages) and claim to work in the best interests of consumers.

article thumbnail

Top indie brokerage John L. Scott acquires Sterling Johnston Real Estate

Housing Wire

West Coast juggernaut independent brokerage John L. Scott Real Estate has acquired boutique brokerage Sterling Johnston Real Estate , based out of Redmond, Washington. The acquisition brings 43 additional agents to John L. Scott’s primary Bellevue office, Seattle Agent Magazine reported.

Brokerage 402
article thumbnail

Why brokerages and mortgage lenders are rushing into JVs

Housing Wire

The excited and at times nervous first-time homebuyers that James Dunn often represents ask him how that whole process of taking out a mortgage works, and Dunn, a Los Angeles-based real estate agent with eXp , replies with a few trusted names. HousingWire Magazine delivered to your home or office. Become a member today.

Brokerage 511