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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

While you can develop name recognition over time, I believe that naming your team or brokerage something other than the leader’s name allows more opportunity for scale and differentiation. It gives you the chance to make your brand stand out from a distance on a real estate sign or quickly during a social media scroll.

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In defense of the individual real estate agent

Housing Wire

I saw a social media post recently by our local ‘mega-agent’ entitled: “Breaking News: Individual Real Estate agents added to Endangered Professions List!”. This post compares the individual real estate agent to “a tennis player using a wooden racket” or “a football player with a leather helmet.”

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10 ways to use virtual reality technology in your real estate business

Housing Wire

Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices. By leveraging VR, real estate agents can enhance their understanding of the market, optimize their strategies and ultimately improve their overall success in the industry.

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Maryland home seller files commission lawsuit in Missouri

Housing Wire

Filed last Wednesday in the Western District of Missouri, the Umpa suit, named after its lead and only plaintiff Daniel Umpa, accuses the real estate industry of allegedly colluding to artificially inflate real estate agent commissions. 27, 2019, and the present.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

Generate seller leads using AI Artificial Intelligence (or AI) is changing the way agents work in so many ways, and that includes how we generate seller leads. Data analysis allows real estate agents to focus their marketing efforts (and budget!) Let’s be honest, spending money on lead generation can get expensive.