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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 384
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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Real Brokerage closed $14.4 million into a qualified settlement fund, as part of the agreement.

Brokerage 378
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Lamacchia Realty acquires family brokerage of NAR President Kevin Sears

Housing Wire

On Monday, the independent brokerage announced that it had acquired Springfield, Massachusetts-based Sears Real Estate. Founded in 1971 by Paul Sears, Sears Real Estate is owned and operated by the family of current National Association of Realtors president Kevin Sears. Kevin Sears, President of National Association of Realtors. “It

Realty 421
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Illinois Realtors partner with HousingWire to unlock The Full Picture 

Housing Wire

housing market, HousingWire has partnered with Illinois Realtors , bringing exclusive news, market data and housing research to the 50,000 Illinois Realtors that power the state’s real estate market. In our dedication to providing the full picture to housing professionals across the U.S.

Realtors 410
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Realtors still get most of their leads from Facebook

Housing Wire

Over half of Realtors said that social media was their top lead-generating technology tool, according to a new survey report from the National Association of Realtors. Still, nearly half reported that they use it to help them build and maintain relationships with existing clients or to promote listings.

Realtors 473
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How to leverage real estate testimonials to attract new clients (+ examples & scripts)

Housing Wire

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business in 2024. In this article, we’ll show how to procure top-notch client testimonials, where and how to share them, and how to leverage them to bolster your reputation and close more deals in 2024.

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Nevada real estate firms hit with second commission lawsuit

Housing Wire

The complaint claims that the National Association of Realtors is the creator of this alleged conspiracy through its creation and enforcement of its Participation Rule. This would lead to competition among buyer brokers to offer lower commission rates. 16, 2020, and the present. 16, 2020, and the present.