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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

Fast-growing, publicly traded The Real Brokerage announced Monday that it had reached a settlement agreement with the plaintiffs in the Umpa commission lawsuit. The brokerage will pay $9.25 The Real Brokerage closed $14.4 The Real Brokerage closed $14.4 million into a qualified settlement fund, as part of the agreement.

Brokerage 365
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Real estate brokers focus on value amid commission lawsuit unease

Housing Wire

The National Association of Realtors , Keller Williams , and Berkshire Hathaway are still going to court to fight the allegations. Here’s what they had to say: Value Proposition : There’s a recurring theme of agents needing to articulate their value proposition, especially when it comes to representing buyers.

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Q4 BrokerPulse: Commission lawsuits spur proactive changes for real estate brokers

Housing Wire

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. Another 10% are honing their value proposition , particularly as it relates to buyers’ agents. It ranked No.

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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

To get there, Cliffco, which has been in business since 1987, is going after the non-qualified mortgage ( non-QM ) market and investing in tech to get in front of buyers and non-agent referral partners. Non-QM ripe for the taking Faced with a lack of inventory across the country, lenders have been exploring ways to create new buyers.

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NAR schedules proxy war with Zillow

Housing Wire

SentriLock , the home lockbox company wholly owned by the National Association of Realtors (NAR), announced Tuesday that they created a computer and smart phone platform to help real estate agents juggle their home showing appointments. Technology has given consumers the power of choice and expedited the entire real estate purchasing process.

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Real Estate Exchange files antitrust suit against Zillow, NAR

Housing Wire

Trulia and the National Association of Realtors are also named in the suit. In September, Zillow unveiled Zillow Homes , a licensed brokerage entity, which serves as the brokerage of record for all Zillow Offers transactions. Tune in March 16th to experience demos from the most innovative real estate technology solutions.

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The homebuyer journey is changing – So should you

Housing Wire

While addressing all of these issues is important, should we not have more stories and conversations about how brokerages can capture the most important stakeholder of all? Let’s dive into two areas that technology partners and independent brokerages can align to ensure that demand is captured and more at-bats are won.

Brokerage 545