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The art of gift-giving in real estate: A personal touch

Housing Wire

John Ruhlin’s book Giftology sheds light on creating a strategic and thoughtful approach to gift-giving, offering real estate professionals a unique perspective on how to create positive impressions that last beyond the closing table and set you up for return and referral business.

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Bank of America still profitable in Q1 as mortgage production tumbled 

Housing Wire

billion during the same quarter last year. ​​“Every business segment performed well as we grew client relationships and accounts organically and at a strong pace,” Brian Moynihan, Chair and CEO of Bank of America, said in a statement. billion in outstanding residential mortgages on its books through March 31, down from $229.4

Mortgage 365
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10 best real estate software solutions for agents in 2024

Housing Wire

This combination is highly effective for agents needing to keep track of the latest MLS listings and manage client relationships efficiently. Buying Options See Details Pros + Cons Pros: Custom client CRM pipelines Built-in hyperlocal SEO features Option to book a demo Cons: Minimum of 10 users required.

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4 Ways to Help Manage Client Expectations

McKissock

The reality, however, is many agents struggle to properly set and manage the client’s expectations of how the chaos is going to work and how the process is going to play out. Managing client expectations is critical, and sadly, often overlooked as part of the agent/client relationship.

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The evolution of the more productive real estate agent 

Housing Wire

Gone are the days of weekly listing books and print advertisements with grainy black-and-white photos. Other firms, such as Sotheby’s and Century 21 , have their own platforms to help agents manage and organize everything from client relationships and documents to social media marketing campaigns. That was in 1980.”.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Best features: Appointment booking plugins Pre-built, elegant design templates Starting price: $16/month Visit Squarespace 7 best website builders for real estate agents, brokers and brokerages SEO tools There’s no reason to build a beautiful real estate website if nobody can find your page. What is a CRM for Realtors?

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Plus, it has a handy appointment booking system, perfect for scheduling meetings with clients. Give a seasonal gift Sending seasonal gifts is a smart, thoughtful strategy for real estate professionals looking to build lasting client relationships. your brokerage’s business anniversary or a cultural holiday.