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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. From this, Ketchmark said Keller Williams teaches its agents that a “model will work for you if you follow it.”

Training 410
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14 indispensable AI tools for real estate agents

Housing Wire

Artificial intelligence (AI) tools equip real estate agents with unprecedented capabilities. Automated chatbots can help you field calls, texts, emails and website inquiries to qualify incoming leads and segment buyers and sellers by their areas of interest in your CRM — all before you even pick up your phone to call or text those prospects.

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Closing at all costs: Are your training materials too aggressive?

Inman

Marketing expert Rachael Hite dives deep into the complex topic of sales training. With all eyes on how agents are trained to ask for their commissions, time may be up on dated sales practices that push past seller objections to get them to sign on the dotted line.

Training 145
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5 activities real estate agents should do every morning

Housing Wire

The past year and a half, with its rising mortgage rates , low inventory, and economic uncertainty, has been a challenge for real estate pros, not to mention the buyers and sellers they serve. Attend training workshops, webinars, and conferences to acquire new skills and knowledge that can help you stay ahead of the competition.

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How to become a luxury real estate agent

Housing Wire

I’ll show you what it takes to succeed as a luxury real estate agent in any market. How do you convince the sellers of $15 million homes to work with you? Use this tool: Agent Image Agent Image offers an array of beautifully designed, luxury website templates to choose from, with seamless CRM and IDX integration.

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Brokerage leaders adjusting to commission changes: Q2 BrokerPulse

Housing Wire

Training and production top challenges Training real estate agents on new business practices resulting from the NAR commission settlement is tops when it comes to brokerage challenges. That’s no surprise since agents will have to learn how to articulate their value and be better negotiators when it comes to compensation.

Brokerage 246
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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?