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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. From this, Ketchmark said Keller Williams teaches its agents that a “model will work for you if you follow it.”

Training 393
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Agents Decoded: How to train agents for when deals fall through

Real Estate News

Most real estate training is based on the assumption that all deals close. When they don’t, too many agents are ill-equipped to handle it.

Training 170
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 409
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DataDigest: Study shows agents are aplenty, most with few or no sales

Housing Wire

Most agents seldom sell homes, according to a new study published by the Consumer Federation of America last week. The study, CFA’s third of three on this topic, suggests that a significant portion of agents in the U.S. sell at most five homes in a year. On this, NAR has previously reached the same conclusion.

Agents 426
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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 319
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Realcomp MLS agents now have access to CubiCasa

Housing Wire

By working alongside Realcomp and its MLS Subscribing Brokers, Agents, and Appraisers, we’re able to fill the void by producing more floor plans and thus providing more property data on homes across the country. The services of Finnish digital floor plan firm CubiCasa are now available subscribers of yet another multiple listing services.

Agents 383
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Closing at all costs: Are your training materials too aggressive?

Inman

Marketing expert Rachael Hite dives deep into the complex topic of sales training. With all eyes on how agents are trained to ask for their commissions, time may be up on dated sales practices that push past seller objections to get them to sign on the dotted line.

Training 151