Housing Wire

FEBRUARY 8, 2024

Real estate farming, otherwise known as geo-farming, is a dependable lead generation method that can help to create a steady pipeline of real estate leads and clients in your area. If you want to add effective real estate farming tips, tools and tactics to your marketing arsenal, our guide will show you how it’s done.

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Real Estate Tools Agents Real Estate Agent 310

Housing Wire

AUGUST 3, 2023

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Real Estate Agent Real Estate Agents Tools 370

Housing Wire

DECEMBER 6, 2023

As we edge towards 2024, the real estate landscape buzzes with both opportunities and uncertainties. With home prices expected to hold steady and even grow in many markets, real estate agents face a unique market shaped by shifting demographics, evolving buyer expectations and lingering economic uncertainties.

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Real Estate Agents Real Estate Agent Tools 355

Housing Wire

JANUARY 25, 2024

The data are sobering: The Agent Movement Index , the number of experienced Realtors switching brokerages each month, was at its lowest level since 2016. The number of agents switching brokerages is ticking upward and markets are stabilizing across the country. If you want to learn how to recruit agents, now is the time.

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Real Estate Agent Real Estate Agents Brokerage 370

Housing Wire

FEBRUARY 23, 2024

Technology is at the core of everyday real estate operations. Real estate professionals handle a plethora of personal data from buyers and sellers, making them enticing targets for cyber threats. Tools to enhance data security Leveraging specialized tools can significantly enhance cybersecurity efforts.

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Real Estate Real Estate Agent Training Tools 409

Housing Wire

JANUARY 12, 2024

It’s a high-functioning customer relationship management (CRM) tool with robust features, integrations and automation. As your real estate business expands, nurturing your growing client base inevitably leads to a need for improved communication. What’s the secret to nurturing leads and turning them into loyal clients?

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Real Estate Real Estate Agent Tools Agents 405

Housing Wire

FEBRUARY 8, 2024

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Real Estate Agent Real Estate Agents Clients 366

Housing Wire

OCTOBER 13, 2023

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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Real Estate Agent Real Estate Agents Marketing 461

Housing Wire

AUGUST 4, 2023

Achieving success as a real estate agent requires more than simply understanding the mechanics of the job. Here are 10 essential skills every real estate agent should possess. Here are 10 essential skills every real estate agent should possess. And why is this so important?

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Real Estate Agent Real Estate Agents Clients 340

Housing Wire

NOVEMBER 29, 2023

In the ever-competitive real estate market, creating a consistent flow of real estate buyer leads is strategy for success. Extending a broad (but strategic) net is part of knowing how to generate buyer leads in real estate. Of course, you can’t do everything — but consistency is important.

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Real Estate Buyers Tools Real Estate Agent 362

Housing Wire

FEBRUARY 28, 2024

While you were pulling your hair out trying to come up with the perfect post idea, other agents in your farm area just…did it. It requires strategic planning, the right tools, and maybe most importantly, a mindset shift. That’s a lot of pressure for one phone call and where most new real estate agents fail.

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Real Estate Marketing Tools Contracts 397

Housing Wire

MAY 29, 2024

Coldwell Banker Realty , a New England-based residential real estate brokerage , welcomed James F. With more than 16 years of real estate experience, Wood brings extensive expertise in sales, rentals and real estate investing. It is owned by a subsidiary of Anywhere Real Estate.

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Realty Agents Luxury Properties Brokerage 332

Housing Wire

JANUARY 10, 2024

Between leveraging your personal network, filming YouTube videos and even the unpleasant task of cold prospecting, real estate professionals today wear all the hats. In one moment, you may be a content creator, and in the next, a customer service agent, administrative assistant, marketing strategist, copywriter and editor — all in one.

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Real Estate Real Estate Agent Tools Agents 323

Housing Wire

NOVEMBER 5, 2023

In an ever-changing real estate market, agents are looking for the best way to generate leads. In light of the recent NAR lawsuit outcome , seller leads are even more crucial. There are numerous tech tools available to agents to help with prospecting. Buying leads is easy but expensive.

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Real Estate Tools Real Estate Agent Agents 206

Housing Wire

MAY 24, 2024

When Ginger Wilcox stepped into the role of brand president of Better Homes and Gardens Real Estate last June, many in the industry knew that the next 12 months would be challenging for the industry. Brooklee Han: This has been quite the year in the real estate industry. I have also learned a lot about the power of scale.

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Agents Real Estate Training Tools 336

Housing Wire

NOVEMBER 16, 2023

People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place. For real estate professionals, the changing landscape is a call to action. It’s founded by real estate agent Haley Ingram, who gets the struggles of agents with social media.

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Real Estate Marketing Real Estate Agent Tools 363

Housing Wire

DECEMBER 7, 2023

Redfin launched Redfin Redesign, an AI-powered tool for home photos, the company announced on Thursday. This tool uses technology from Roomvo , a home design visualization platform. The tool empowers prospective homebuyers to imagine the potential of a home while playing with different design styles. “It’s

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Tools Design Brokerage Real Estate 374

Housing Wire

APRIL 22, 2024

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Access to a hyper-local agent is more important now than ever.

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Real Estate Open Houses Brokerage Real Estate Agent 334

Housing Wire

NOVEMBER 2, 2023

Real estate agents are always looking for vetted, high-quality leads — and especially so during 2023 market conditions. These providers offer a rapid and cost-effective means for real estate agents to gather a list of potential clients and ultimately boost sales.

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Real Estate Real Estate Agent Tools Agents 345

Housing Wire

AUGUST 9, 2023

The advent of artificial intelligence (AI) has been sending shockwaves across nearly every industry, and real estate is no exception. Those unwilling to embrace and adopt these cutting-edge tools will likely be left behind. Automating client engagement Lead engagement is another crucial element of any real estate business.

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Real Estate Agent Real Estate Agents Clients 357

Housing Wire

NOVEMBER 3, 2023

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday.

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Real Estate Real Estate Agent Valuation Agents 350

Housing Wire

MARCH 22, 2024

Networking can be intimidating for some real estate agents. Yet real estate networking doesn’t have to be scary. We’ll dive into strategies for both online and IRL networking, expert tips for networking successfully, secrets specifically for introverts, and where to find new potential real estate clients.

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Real Estate Real Estate Agent Clients Agents 357

Housing Wire

OCTOBER 20, 2023

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.

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Real Estate Agents Real Estate Agent Clients 342

Housing Wire

APRIL 30, 2024

It gives them the opportunity to access the real estate search process directly from their phone, and the built-in chat function keeps client communication flowing smoothly,” NNRMLS CEO George Pickard said in a statement. The app will display accurate and real-time listing information for agents and their clients.

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Agents Real Estate Clients Technology 332

Housing Wire

OCTOBER 17, 2023

Whether you’re a seasoned real estate agent looking to expand your reach or a newcomer eager to establish your digital footprint, ahead we delve into the best real estate lead generation websites for 2023. Buyer and seller-specific landing pages: You’ll want a site that offers visitor-specific content pages.

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Real Estate Real Estate Agent Agents Tools 375

Housing Wire

MARCH 8, 2024

Success in the real estate industry hinges not just on what you know, but who you know. For real estate professionals , turning networking into a regular practice is key to long-term success. Cultivate genuine relationships Another crucial aspect of networking in real estate lies in forging genuine connections.

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Real Estate Tools Clients Project Management 326

Housing Wire

DECEMBER 7, 2023

As the real estate market continues to grapple with high interest rates and low inventory, agents entering the market are looking for affordable client relationship management (CRM) tools that offer a cost-effective means to automate and manage client interactions.

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Real Estate Real Estate Agent Tools Agents 362

Housing Wire

APRIL 20, 2022

Bonnie Williamson never intended to be a real estate agent. As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6 For brokerages – and agents themselves – transaction sides and sales volume are easy ways to measure productivity.

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Real Estate Agent Real Estate Agents Brokerage 371

Housing Wire

OCTOBER 20, 2023

The world of real estate is constantly in flux, yet one thing remains true: Lead generation is one of the most important requirements for maintaining a successful real estate business. Particularly in the 2023 economy, with interest rates on mortgage rates stubbornly perched around 7.5% By being true to yourself.

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Real Estate Tools Open Houses Advertising 367

Housing Wire

JANUARY 29, 2024

Referral business is crucial to your bottom line as an agent. That’s where real estate testimonials come into play. According to the National Association of Realtors® (NAR), 89% of buyers would recommend their real estate agent to others.

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Real Estate Clients Real Estate Agent Agents 384

Housing Wire

OCTOBER 9, 2023

If you’re interested in becoming a real estate agent in Illinois, you’ll be happy to hear that the path to getting your real estate license in the Prairie State doesn’t require as much of a time commitment as other states. 1] As a real estate broker in Illinois, it is not legal for you to work independently.

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Real Estate Agent Real Estate Agents Brokerage 365

Housing Wire

NOVEMBER 28, 2023

CubiCasa , a Finland-based proptech company, partnered with OneKey MLS – a major mortgage licensing system (MLS) serving the New York Metropolitan area – to provide user-friendly floor plan creation tools. Equipping our members with easy-to-use floor plan creation tools will enhance the services they offer to both homebuyers and sellers.

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Tools Technology Real Estate Training 350

Housing Wire

FEBRUARY 10, 2024

We’ve done all the research for you to pinpoint the best Georgia real estate schools for every learning style, schedule, budget and timeline. From Atlanta to Athens and Columbus, this guide will help you choose the ideal real estate school and program in Georgia to get licensed quickly and hit the ground running in your new career.

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Real Estate Real Estate Agent Agents Modernization 377

Housing Wire

JANUARY 26, 2024

We’ve all heard the news: over 60,000 real estate agents left the profession in the first half of 2023. Whether you’re newly licensed or an experienced agent who had a productive year — if you’re looking for a change, it’s likely you’ve started receiving emails, letters, and phone calls from all kinds of real estate firms.

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Real Estate Brokerage Agents Real Estate Agent 376

Housing Wire

FEBRUARY 26, 2024

Real estate marketing isn’t just about posting a few property listings and hoping for the best. The most successful real estate agents aren’t always the ones with the most experience — but rather those who know how to leverage the best real estate marketing companies and digital tools for their success.

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Real Estate Business Real Estate Agent Marketing 349

Housing Wire

MAY 10, 2021

The severe lack of inventory in today’s housing market has been a source of stress for home buyers and real estate agents alike. HousingWire sat down with Realtor.com CEO David Doctorow to learn how agents and brokers can alleviate some of the frustrations their clients are facing. Why or why not?

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Real Estate Agent Real Estate Agents Marketing 395

Housing Wire

JANUARY 29, 2024

Ready to launch your real estate career in Utah? You’ll need to complete a 120-hour approved course and sit the state licensing exam to become a real estate agent in Utah. Choosing right school and program will help you ace the Utah real estate exam and provide the foundation for success in your new career.

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Real Estate Real Estate Agent Agents Law 324