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Real estate agents’ 12-month prospecting plan

Housing Wire

Event marketing can be key to success in building relationships and meeting new potential buyers and sellers. You can use these for door-knocking, lead follow-up, open house giveaways, and at the closing table. Door-knock your neighborhood prior to your open houses with red, white, and blue candy and flags.

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5 steps to succeed as a real estate agent in a down market 

Housing Wire

It’s a weird time to be a real estate agent , and I see it all around me here in the Denver metro. Brokers who rode the proverbial wave of real estate during the pandemic and have now had to reroute or pivot to figure out how to navigate a market that was once boasting the lowest rates in decades are disoriented.

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9 innovative strategies to get more real estate seller leads in 2024

Housing Wire

With low housing inventory nationwide, agents are using innovative ways to find real estate seller leads and convert them into listings. To help you snag more listings, we updated our list of proven strategies to win more real estate seller leads in 2024. Looking for more listing leads?

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Four ways real estate agents and brokers can leverage artificial intelligence

Housing Wire

This piece will explore some of the key domains where AI is having the greatest impact for real estate agents, brokers and the innovative companies leading the charge. Their all-in-one platform allows agents to send out mailers to leads at scale, with personalized copy developed by AI and hand-written notes produced by robots.

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Why there are so few real estate agents of color

Housing Wire

Shawneequa Badger, leads an agent team at Corcoran Living in Oakland. Sudi Hernandez of Cloud 9 Real Estate Group loses leads when a client hears her Cuban accent. Amy Kong of Trust Real Estate hosts open houses where people ask, “Where is the agent?”. That compares to a U.S. Already a member?

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‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement

Housing Wire

These housing professionals have been gaming out the potential impact on buyers’ agents – a significant source of referrals. Loan officers and mortgage executives expect home sellers and homebuyers to negotiate more aggressively on commission paid to buyer agents, potentially bringing costs down.

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Real estate agents: it’s time to prospect expired listings

Housing Wire

Your job in real estate is to be a problem solver. There is no greater problem for a motivated seller than figuring out why their home didn’t sell! You are a real estate professional , they have a home to sell. The ratios of contacts to conversions are the best of any opportunity you have in real estate.