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Agents might be more tempted to switch brokerages in 2024

Housing Wire

Real estate agents appear to be more open to changing brokerages in 2024 compared to last year, according to a recent Coldwell Banker survey. The report found that 61% of agents plan to stick with their current company this year, down from 75% of agents in 2023.

Brokerage 406
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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

A common thought among brokers revolves around the idea that if your gross commission income or office size is not increasing, you’re not successfully growing your brokerage. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 432
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Real estate teams beat brokerage firms in profitability

Housing Wire

Podcast: Comparing real estate team and brokerage profitability. Study: It’s true, real estate teams outperform brokerage firms. RealTrends Brokerage Compensation Report. However, these super-sized teams aren’t the only ones turning a profit — a profit that dwarfs most real estate brokerage’s profit.

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10 ways to use virtual reality technology in your real estate business

Housing Wire

According to Matterport, 360 interactive virtual tour integration in real estate listings increases the likelihood of homebuyers reaching out to agents by a significant 95%. Moreover, properties featuring 3D tours spend less time on the market — typically around one-third less time — and agents can secure higher selling prices.

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7 money moves to make now for a prosperous 2024

Housing Wire

Here’s a financial checklist that real estate agents and mortgage professionals should complete before the end of the year for more success and financial security in 2024. Think carefully about what goals you want to achieve in the coming year, such as prospecting targets, advertising, closings and taking time off.

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Opinion: Prepare for a future without guaranteed shared compensation

Housing Wire

Most brokerage leaders know about the multiple challenges facing the real estate industry, not the least of which are the major class-action lawsuits. It seems a small share of the agent population even knows about this issue, and even fewer can loosely tell you what the potential outcomes are.

Agents 414
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Redfin settles Fair Housing Act lawsuit

Housing Wire

The deal probably ends a lawsuit that the National Fair Housing Alliance and like-minded groups filed 18 months ago accusing the brokerage and popular real estate listings website of offering services in predominantly white neighborhoods at a “substantially greater rate than it does in communities of color.”