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Q4 BrokerPulse: Commission lawsuits spur proactive changes for real estate brokers

Housing Wire

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. Another 10% are honing their value proposition , particularly as it relates to buyers’ agents.

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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. The study attributes the “apparent uniformity of commission rates” to collusion.

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

Check out these nine downloadable real estate prospecting letter templates to help you make an impression in your neighborhood or zip code. My name is (your name), and I’m a licensed real estate professional with (your brokerage). Please think of me as your go-to resource for all things real estate.

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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. Anthony Djon, CEO of Anthony Djon Luxury Real Estate , said his company gets 90% of its leads from listing portals Zillow and Realtor.com.

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Here’s the key to being an empowered real estate professional in 2022

Housing Wire

real estate?market a buyer’s market. ? . The year 2019 taught us that any natural or economic force can wildly shift expectations into the stratosphere. business as a real?estate?professional. Finding out that Chicago’s real estate market could still skyrocket a double-digit percentage?is Home prices?are

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As fundraising environment freezes, power buyer UpEquity cuts staff

Housing Wire

Austin-based mortgage tech platform UpEquity laid off around 10% of its workforce last week, proof that the rising interest rate landscape hurts real estate technology companies, too. . UpEquity earns a commission from brokering or selling the mortgage buyers take out to buy their homes.

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The ‘double-edged sword’ of dual licensing

Housing Wire

As the engines of the housing and mortgage markets continue to sputter due to higher interest rates and fewer buyers, industry innovators are looking for ways to get their company’s wheels off the ground. of the loan amount, with a $5,000 cap, which adds to the typical buyer-side agent commission of up to 3%. according to the company.