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Brokerage executives double down on their lead generation strategies

Housing Wire

With home sales still at historically low levels and uncertainty over the commission lawsuits , real estate brokerage executives prize good leads more than ever. To convert these leads into business, the brokerage developed teams — also called units — headed by captains who are successful agents with high lead conversion rates.

Brokerage 380
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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Gorman was also questioned about the training materials used at Anywhere Brands.

Training 415
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Real estate teams beat brokerage firms in profitability

Housing Wire

Podcast: Comparing real estate team and brokerage profitability. Study: It’s true, real estate teams outperform brokerage firms. RealTrends Brokerage Compensation Report. However, these super-sized teams aren’t the only ones turning a profit — a profit that dwarfs most real estate brokerage’s profit. in 2020 over 2019.

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Q4 BrokerPulse: Commission lawsuits spur proactive changes for real estate brokers

Housing Wire

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. Only 1% of respondents say they are restructuring their compensation model. It ranked No. 9 of twelve possible challenges.

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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 343
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Gary Keller, Bob Goldberg, Gino Blefari depositions on commissions shared with the jury

Housing Wire

In the video, Ketchmark showed Keller footage from a KW Family Reunion event where Keller showed a slide showing the average commissions KW agents had earned between 2002 and 2019, to which Keller responded: “We didn’t talk about commissions. I do believe training is essential.” Members of the group include many brokerage executives.

Agents 452
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Are you prepping for worst-case commission lawsuit outcomes?

Housing Wire

The lawsuit, which was originally filed in 2019 and won class-action status in April, alleges that some NAR rules, including one that requires listing brokers to offer buyer brokers a commission to list a property in a Realtor-affiliated MLS, violate the Sherman Antitrust Act by inflating seller costs.