Study: Real estate firms thrive on repeat and referral business
Housing Wire
SEPTEMBER 16, 2021
Referrals from past and repeat customers still generated the greatest number of inquiries for real estate firms in 2020 with 30% of brokerage business coming from this source, the same amount as in 2018, when the survey was last completed. In 2018, 1% of surveyed brokerages said their business came from open houses.
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