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Recruiters turn to AI in their quest to lure top agents

Housing Wire

Agents are the lifeblood of real estate brokerages. Recruiting and retaining high-performing agents remains a critical challenge for brokerages, especially in the environment created by the National Association of Realtors ’ recent $418 million settlement in a litany of agent commission lawsuits.

Agents 412
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Cracking the code on marketing to the Realtor channel

Housing Wire

That’s nearly 200,000 above the previous peak in 2006. Agents and brokers are anxious about this, and no one sees it changing any time soon. The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. This has created an environment of scarcity.

Realtors 370
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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. As more and more people enter the real estate industry – membership at the National Association of Realtors has ballooned to a record 1.6 For brokerages – and agents themselves – transaction sides and sales volume are easy ways to measure productivity.

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Inside Redfin’s unique, brave and vulnerable business model

Housing Wire

Redfin is a publicly traded company, a nationally recognized listings website and one of the biggest brokerages in the country. But what makes Redfin different – what makes it radically, transformatively different – is that it classifies real estate agents as employees. million members are independent contractors.

Business 370
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Nearly 40 housing tech firms make the 2023 Inc. 5000 list

Housing Wire

126 Transactly 3,852% 2017 Real estate transaction platform providing automation, integrations and tech-enabled services that significantly reduce process time. 193 CertifID 2,807% 2017 A company dedicated to fighting wire fraud for the real estate industry. Other established names to make the Inc.

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Staff Star – MacKenzie Mell

Lamacchia Realty

Lamacchia Realty has some of the best real estate agents in New England. Our Staff Star interviews will highlight a new staff member that goes above and beyond for the company, the agents, and for our valued clients. The agents, the staff, EVERYONE is working together cohesively to help us be successful.

Realty 68