Cracking the code on marketing to the Realtor channel
Housing Wire
MARCH 28, 2022
That’s nearly 200,000 above the previous peak in 2006. Agents and brokers are anxious about this, and no one sees it changing any time soon. The two largest home search portals are moving from an advertising model to a referral fee model in which agents pay 30-40% for new business. This has created an environment of scarcity.
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