Cracking the code on marketing to the Realtor channel
Housing Wire
MARCH 28, 2022
As lenders adapt to a purchase-centered market , HousingWire spoke to Brian Boero, CEO of 1000watt , about opportunities to grow lenders’ effectiveness in the Realtor and broker market. That’s nearly 200,000 above the previous peak in 2006. Much of the marketing we see from lenders doesn’t seem to get this fully.
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