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Opinion: Unleashing AI real estate marketing magic

Housing Wire

When we contemplate the potential of AI and Web3 technologies in real estate , it goes beyond simply revolutionizing how consumers search for homes and take ownership of assets. The stakes in real estate are higher, and the cost of making a mistake is substantial.

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How Real Estate Agents Can Help Home Buyers Navigate Emotional Decisions

McKissock

As of 2020, a whopping 88% of home buyers relied on the help of a real estate agent to get them through the process. This trend has been on the rise since 2001 when only 69% of buyers used a real estate agent. . As the real estate agent, it’s your job to assuage these fears.

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Buyers are getting cold feet as mortgage rates exceed 7%: Redfin

Housing Wire

Rates last month surged to 7.23%—the highest since 2001 – sending the typical homebuyer’s monthly payment up significantly from last year. I’ve seen more homebuyers cancel deals in the last six months than I’ve seen at any point during my 24 years of working in real estate.

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The evolution of the more productive real estate agent 

Housing Wire

Bonnie Williamson never intended to be a real estate agent. In addition, according to the NAR 2021 Profile of Home Buyers and Sellers report , 87% of buyers who recently purchased homes did so through a real estate agent or broker, up from 69% in 2001. Real estate agents are busier than ever.

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Guaranteed Rate’s Larry Steinway makes the jump to Revolution Mortgage

Housing Wire

He then transitioned to PHH Home Loans in 2001 for an in-house lending stint, a role he stayed in for about nine years. We hire locals so they can work with the local real estate agents, CPAs, financial planners and attorneys,” Covey said in December. It’s the local relationships.

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A look behind this year’s Tech100 winners

Housing Wire

Many real estate professionals remember the heyday of the 2000s when technology companies were determined to disrupt the real estate industry and replace real estate agents. Real estate is a $206 billion industry, according to IBISWorld. And, why not? However, it didn’t work.

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Cardinals of a different feather: Inside Samson Properties’ unique model

Housing Wire

In return, the Samson agent is asked – not told, asked – to refer clients to Cardinal Title Group , a title insurer wholly owned by Samson. “I I try to kill them with kindness,” Samson said, giving agents “the resources to build that relationship” with Cardinal Title. real estate agent is in peril.

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