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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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United Wholesale Mortgage’s Blink+ tool includes an LOS, POS and CRM all in one package

Housing Wire

The wholesale channel will continue to grow as more retail originators and borrowers learn the benefits of working with a mortgage broker. Blink+ is a white-label, borrower-facing digital application tool. United Wholesale Mortgage (UWM) is solely focused on growing the wholesale channel and helping independent brokers thrive. “At

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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

Roughly 20% of Cliffco’s production comes from the wholesale channel and 80% of origination volume comes from its retail channel – through which it offers GSE, government loans and non-QM products. Capturing leads with tech Another priority for the lender is procuring leads through its proprietary technology.

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What mortgage lenders need to know about wholesale

Housing Wire

Desmond Smith: There are two ways to get a mortgage — wholesale or retail. Retail lending is when you walk into a bank branch or go to an online lender, and they help you get a mortgage. DS: The growth of the channel has been significant, especially in terms of technology.

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Why your LOS isn’t delivering a bespoke borrower experience (and what to do about it)

Housing Wire

In reality, the LOS is not the problem; the technology is doing exactly what it was designed to do. The LOS is a foundational piece of technology for every lender. Instead, lenders should focus on identifying the right tools for the job and setting realistic expectations for each.

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Rick Arvielo on New American Funding’s acquisition strategy

Housing Wire

Rick Arvielo: What’s interesting about our growth is that we are the 13 th largest retail IMB in the country, but we’re only in about a third of the United States. We grew with a call center model for the first 10 years and only got into outside distributed retail 11 years ago. What made Draper and Kramer a good fit for NAF to acquire?

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Positioning your business for success in all market cycles

Housing Wire

The winners have spent 2023 focused on strengthening relationships with real estate agents , educating borrowers and improving their marketing strategies. We’ve seen a massive shift in retail LOs transitioning to the wholesale channel, and we expect this trend to continue. HW: We know rates will drop at some point.

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