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How to write a lead-winning, memorable real estate agent bio (+ examples)

Housing Wire

As a real estate agent, you may think clients should care more about their next home than your life story. And while that may be true, well-crafted real estate agent bios can build trust and credibility and serve as a powerful tool in an agent’s marketing arsenal — giving prospective clients.

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Opinion: Real estate agents can flourish in an AI-flooded market

Housing Wire

Generative artificial intellegence, such as ChatGPT, is changing everything—a statement that comes as little surprise to anyone these days, and least of all to the many real estate agents whose markets are being saturated by artificial intelligence (AI)-empowered buyers. But, fortunately, those fears are misplaced.

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Yes, real estate agents need to protect trademark rights in your brand

Housing Wire

I am a big believer in developing a brand for your real estate business from Day One. I’m talking about more than naming yourself John Doe Realty and ripping a logo off of Canva. Remember that, since real estate is local, a national search will only turn up conflicting trademarks in the USPTO database.

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Livian adds four real estate teams

Housing Wire

Based in Louisiana, the team boasts five real estate agents and two staff members. Based in South Carolina , Livian Estates has six real estate agents and three staff members. Meanwhile, The Merritt Real Estate Group, based in New Jersey , sold 58 units for $38 million in sales volume in 2023.

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Anywhere teams up with RealScout to facilitate the real estate journey

Housing Wire

Anywhere Real Estate partnered with agent-client collaboration platform RealScout to allow the company’s affiliated real estate agents and franchise owners “to engage, nurture, and convert clients at each stage of the real estate journey,” according to an announcement on Friday.

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reAlpha launches AI-powered buyers’ agent chatbot

Housing Wire

Real estate technology company reAlpha Tech Corp. launched Claire, a generative artificial intelligence -powered, zero-commission buyers’ agent chatbot, the company announced on Wednesday. The tool helps match buyers with the ideal property while providing insights into market trends and property values.

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RE/MAX Proper acquires indie brokerage All Nations

Housing Wire

California-based RE/MAX Proper has acquired All Nations Realty and Investments , an independent brokerage in Rancho Cucamonga. In total, 126 agents and staff members at All Nations have joined RE/Max Proper, increasing the total agent count to 203, up from 70 when the former indie brokerage affiliated with the RE/MAX brand in May.

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