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9 tips for high-converting real estate landing pages

Housing Wire

Your real estate website should serve multiple functions, almost like a digital business card with an MLS listing storefront, a booking platform, a home valuation page, and even your background story and biography. High-quality photos and video walkthroughs are therefore crucial when planning your real estate landing pages.

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A look behind this year’s Tech100 winners

Housing Wire

This isn’t a new story in mortgage lending or real estate brokerage. In 2019 we published a feature story about “Who will be the Amazon of housing?” — and then explored world-domination theories that painted Zillow , Redfin , Opendoor (and maybe Amazon itself) taking over the entire end-to-end housing sales and financing process.

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Fueling the home-buying process with certainty

Housing Wire

Businesses scrambled to find a way to functionally, and profitably, serve a literal “captive” customer. Following the lead of telemedicine and district-wide online classrooms, other professionals who never thought their business could transfer to video learning found a way. That’s not the industry’s fault; each property tells a story.

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My Interview with the Senior Marketing Manager at CubiCasa

Cleveland Appraisal Blog

CubiCasa launched Digital GLA (Gross Living Area) to provide a more efficient and accurate solution for measuring property square footage. Additionally, you can customize the 2D floor plans with your brand logo, brand colors, label styles, and many more – at no extra charge. Why did CubiCasa launch Digital GLA?

Marketing 300
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HousingStack Phase 3: Lead Management & Nurturing

Housing Wire

Automabots was acquired by Ben Kinney Companies and seems to have been integrated into the whole Brivity platform for a more seamless experience rather than a standalone chatbot. But Ojo Labs is clearly the big story out of this bunch and has taken on a life of its own powered by loads and loads of underlying data. Relationship.

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8 best real estate marketing companies to boost your business in 2024

Housing Wire

Real estate marketing isn’t just about posting a few property listings and hoping for the best. We examined factors like pricing, features, support and customer reviews. Let’s also not forget Market Leader’s sophisticated customer relationship management (CRM) system. per month plus $249.95 per month plus $249.95

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Commentary: How reverse mortgage pros can establish credibility with boomers

Housing Wire

In my previous article , we discussed the importance of re-evaluating reverse mortgage marketing to “seniors” by dividing the current demographic into two groups: members of the post-World War II generation and baby boomers. This understanding informs our approach to marketing and sales, ensuring that we see and hear our customers fully.

Mortgage 409