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13 video marketing best practices for your real estate business

Housing Wire

The story might highlight the historical features of the home or explain how a starter home helped buyers build their lives together. Just like an in-person walkthrough, viewers need to see themselves in the home to imagine how they will make it their own. Tagging topics relevant to your video. Customizing a thumbnail.

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The latest real estate commission lawsuit is the scariest of them all

Housing Wire

Just hours after securing a victory for his home seller clients in the landmark Sitzer/Burnett commission lawsuit, Michael Ketchmark, the lead attorney for the plaintiffs, filed another class action antitrust lawsuit against some of the real estate industry’s biggest players, in U.S. District Court for Western Missouri.

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Reinventing lead generation with the Qualified Borrower program

Housing Wire

Unfortunately, purchased leads are expensive, and their lofty price tag does not guarantee they will convert to closed loans. Lenders can shell out lots of cash just to get a list of “tire kickers” who are not actually primed to buy a home. For decades, mortgage lenders have relied on purchased lead lists to ferry in loan revenue.

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What renovations will add value to my home?

Housing Wire

We all love the feeling of a refreshed, renovated home, and being able to enjoy it instills a sense of pride in its owner. That’s partly why people are spending significant time, energy and money on home renovation projects these days. It’s no secret that home improvements can be a costly endeavor. Areas Ripe for Renovation.

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How to Use Hashtags for Real Estate Marketing

McKissock

By adding hashtags to your post you’re automatically filing it under certain categories so that when users search a specific hashtag your content will appear. Take a look at some of these go-to hashtags and then search for other posts with similar hashtags to learn what the tag of the moment is on any given day.

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3 tips to grow your mortgage broker business

Housing Wire

Show your current and previous clients that you care for them to get even more positive reviews. Whenever you help them have success in home financing and getting a mortgage, ask them to leave a review for you. The post 3 tips to grow your mortgage broker business appeared first on HousingWire.

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The best real estate coaching programs for 2024

Housing Wire

What we love Londono’s keen sense of social media and her posts are a masterclass in how to boost your engagement on platforms like TikTok and Instagram. The Millionaire Realtor Membership costs $97 per month, while the intensive Millionaire Real Estate Agent Coaching Program doesn’t publicly list its price tag. President of SERHANT.