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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

Real estate prospecting is a necessary activity for agents aiming to build a robust pipeline of buyer and seller leads. There are numerous methods an agent can use to prospect, some traditional and others that leverage technology. Here are some different methods that real estate agents use to prospect for leads.

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The 22 must-have real estate marketing tools for 2024

Housing Wire

Real estate agents today need outstanding websites — or, at the very least, highly functional ones — to both attract and communicate with clients. If you target luxury buyers and sellers, it’s worth considering this investment, which also comes with the ability to choose a DIY or done-for-you build-out.

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30 real estate social media post ideas (+ popular agents to follow)

Housing Wire

With its potential to reach new clients and gain tremendous ROI, social media has become one of the most effective marketing tools for businesses big and small. We’ve compiled this list of savvy real estate social media post ideas to inspire your social strategy and keep your Instagram feed fresh and fun.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Today, it’s about meeting the new demands of a varied and tech-savvy market — all while adding a personal touch. Design and share infographics that provide valuable real estate tips or market statistics, making complex information easily digestible and shareable.

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“It seems impossible:” Bergen County, NJ’s housing market is vexing agents and buyers

Housing Wire

Real estate agents in the leafy suburbs of Bergen County, New Jersey say the current housing market — with historically low inventory and record-high prices — is actually more challenging than the multiple offer chaos they sweated through during the pandemic. “At Altos considers any score above 30 to be a seller’s market.

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Get more real estate buyer leads in 2024

Housing Wire

It’s perfect for agents, with helpful design and marketing tools tailored for real estate. It’s packed with stylish templates for social media, events and more. If you’re into real estate marketing, it’s a go-to for everything from business cards to eye-catching online ads. ProspectsPLUS!

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Download these 9 real estate prospecting letter templates that actually work

Housing Wire

We negotiated to get the sellers the highest price possible. Even if you’re months or even years away from moving, a seller’s prep session is one of the services I offer homeowners. Many of us are in sellers’ markets with very low inventory. The goal in prospecting FSBO sellers is to be that agent.