‘Find buyers before agents!’ Mortgage industry reacts to the NAR settlement
Housing Wire
MARCH 15, 2024
These efforts include having open house programs to help seller agents and co-marketing home listings with these professionals, using social media to reach borrowers, and sometimes buying leads, according to Kortas. On average, about 50% of referrals to a retail LO come from buyers’ agents, VanFossen said.
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