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Savvy real estate agents look beyond ChatGPT

Housing Wire

Too many real estate agents are watching artificial intelligence (AI) from the sidelines, assuming technology will never replace them. They repeat the mantra “Home buyers and sellers will always need a real estate agent.” So how can real estate agents be so cavalier about their job?

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Positioning your business for success in all market cycles

Housing Wire

HousingWire recently spoke to Alex Elezaj, chief strategy officer at UWM , about the work independent mortgage brokers can do right now to prepare for when rates drop and how to go above and beyond for clients. The reality is, we can’t control the rates, but we can control the service we provide and make sure we stay in front of past clients.

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This growing IMB aims to capture leads through its proprietary tech, not agent referrals

Housing Wire

Roughly 20% of Cliffco’s production comes from the wholesale channel and 80% of origination volume comes from its retail channel – through which it offers GSE, government loans and non-QM products. Capturing leads with tech Another priority for the lender is procuring leads through its proprietary technology.

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What mortgage lenders need to know about wholesale

Housing Wire

Desmond Smith: There are two ways to get a mortgage — wholesale or retail. Retail lending is when you walk into a bank branch or go to an online lender, and they help you get a mortgage. DS: The growth of the channel has been significant, especially in terms of technology. HW: How has wholesale changed over the past 2–3 years?

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Rocket goes local: Testing the waters or shifting its strategy? 

Housing Wire

When the Federal Reserve slashed interest rates to zero on March 15, 2020 and set off an extraordinary real estate boom, Rocket Mortgage was ready. The lender made focused efforts to target the purchase market in 2021 and set up dedicated teams to cultivate relationships with real estate agents. billion in 2021.

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Rick Arvielo on New American Funding’s acquisition strategy

Housing Wire

Rick Arvielo: What’s interesting about our growth is that we are the 13 th largest retail IMB in the country, but we’re only in about a third of the United States. We grew with a call center model for the first 10 years and only got into outside distributed retail 11 years ago. What made Draper and Kramer a good fit for NAF to acquire?

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2022 Tech100 nominations are closing soon!

Housing Wire

The Tech100 Real Estate Award recognizes the 100 technology companies that are changing the home sales process forever – from home search to lead management solutions, and remote closing to transaction management software. million agents as of last year. million agents as of last year.