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Here’s how a mortgage coaching platform wants to carve out a niche in a competitive market

Housing Wire

To take advantage of the shifting market, two key areas that loan originators should be focusing on are “nurturing and cementing relationships with preapproved borrowers,” said Tim Braheem, founder and chief content creator of The Loan Atlas. So, kind of like a turnkey kit to get in front of a one-to-many type situation.”

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Opinion: The role of the LO will soon be very different

Housing Wire

Today, a mortgage lender must have scalability in its operation, an ability to pivot quickly to meet changing market conditions and client needs, a well-designed technology stack and, above all, a keen sense of what its customers and the marketplace truly want from them.