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16 real estate prospecting ideas, tips & tools for 2023

Housing Wire

This includes using social media, email marketing, online advertising, and maintaining a professional website to attract and engage potential clients. Traditional prospecting involves more direct or physical methods like cold calling, door knocking, direct mail campaigns, and hosting open houses or community events.

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29 Cutting-Edge Real Estate Marketing Ideas for 2024

Housing Wire

Zillow’s 2023 Consumer Housing Trends Report finds that first-time buyers now make up 50% of all home buyers, up from 45% last year and a meaningful jump from 37% in 2021. People’s choices in homes and locations are evolving, and they’re relying more on digital tools to find their perfect place.