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Real estate agents are bracing for the impact of the commission lawsuits

Housing Wire

In the nearly two months since a Missouri jury found the real estate industry liable for colluding to artificially inflate real estate agent commissions, Jason Posnick has fielded a lot of questions about commissions and cooperative compensation from clients. It has been cool to hear that.

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The art of gift-giving in real estate: A personal touch

Housing Wire

In the world of real estate , transactions are not merely about properties but also the people behind them. Rethinking branded gifts One common practice in the real estate industry is gifting branded items like Cutco knives to home buyers and sellers. Add the clients’ names and the date of their closing.

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Real estate technology adoption in a post-pandemic world

Housing Wire

The impact of COVID on the real estate market is significant and has forever changed the way our industry operates. This change, while disruptive and uncomfortable for some, has provoked the rapid adoption of real estate technology, the likes of which we haven’t seen before.

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Four secrets to mastering client retention

Housing Wire

There have been numerous studies done on client retention over the years, and while the exact figures vary, most suggest that it can be anywhere from five to 25 times more expensive to acquire a new client than to keep an existing one. As real estate professionals, we know this. Set, and stick to, client retention goals.

Clients 284
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How the homeowner management approach builds a moat around real estate businesses

Housing Wire

It’s fair to say that almost everyone living in a home today worked with a real estate professional to purchase or mortgage their home. Historically, though, professionals let their clients go after the transaction is complete rather than building a moat around the client that assures future transactions.

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Why regular check-ins are the unsung heroes of agent retention

Housing Wire

However, the tactical approach of regular check-ins and focusing on retention as a cornerstone of fortifying your real estate agent ranks is often underestimated or overlooked. According to the National Association of Realtors (NAR), the average tenure of an agent with a brokerage is six years.

Agents 437
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Breaking Up with Difficult Real Estate Clients

McKissock

As a real estate agent, you spend a great deal of time soliciting to build your roster. The goal is generally to garner clients that will give you repeat business—and good word of mouth. As such, the thought of ending a client relationship may seem unfathomable. Reasons to end a client relationship.