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“Collusion,” agent training are the focus on day three of the Sitzer/Burnett trial

Housing Wire

The third day of the highly consequential Sitzer/Burnett class action buyer broker commission lawsuit included a deep dive into the training materials used by various brokerages and the testimony of three of the named plaintiffs. Gorman was also questioned about the training materials used at Anywhere Brands.

Training 403
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Brokerage leaders adjusting to commission changes: Q2 BrokerPulse

Housing Wire

Training and production top challenges Training real estate agents on new business practices resulting from the NAR commission settlement is tops when it comes to brokerage challenges. According to one independent broker in California, there will be a “increase in dual agency with buyers going direct to listing agents.”

Brokerage 388
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Stakes are high as first buyer broker commission lawsuit goes to trial today

Housing Wire

At the crux of the case is the allegation that commission rates are too high, it’s unfair that the seller pays the buyer’s agent’s commission, and that the National Association of Realtors’ (NAR) Code of Conduct and MLS Handbook lead to set pricing.

Buyers 458
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Closing at all costs: Are your training materials too aggressive?

Inman

Marketing expert Rachael Hite dives deep into the complex topic of sales training. With all eyes on how agents are trained to ask for their commissions, time may be up on dated sales practices that push past seller objections to get them to sign on the dotted line.

Training 145
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As fundraising environment freezes, power buyer UpEquity cuts staff

Housing Wire

Co-founded in 2019 by Tim Herman and Louis Wilson, the lender and “power buyer” allows homebuyers to make all-cash offers to compete with institutional investors. UpEquity earns a commission from brokering or selling the mortgage buyers take out to buy their homes. . The company paid one month of severance and 1.5

Buyers 373
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Buydowns become key for buyers to beat the market

Housing Wire

The seller, who struggled to find a buyer in a cooled down housing market, agreed to deposit a lump sum payment into an escrow account at closing – ultimately saving Davis $6,900 in monthly payments in the first two years. It gives the buyer and seller the feeling of beating the mutual enemy, ‘the market,’ and gaming the system.”.

Buyers 473
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Midwest housing markets good for first-time homebuyers: Zillow

Housing Wire

The number of first-time homebuyers made up 32% of all buyers in 2023, according to a report released by the National Association of Realtors. Millennials comprised 75% of this demographic, with older millennials and Generation X (ages 44 to 58) accounting for 44% and 24% of first-time buyers.