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Real estate brokers focus on value amid commission lawsuit unease

Housing Wire

The National Association of Realtors , Keller Williams , and Berkshire Hathaway are still going to court to fight the allegations. Here’s what they had to say: Value Proposition : There’s a recurring theme of agents needing to articulate their value proposition, especially when it comes to representing buyers.

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The Real Brokerage settles Umpa commission lawsuit for $9.25M

Housing Wire

In addition to the monetary award, Real has also agreed to implement business policy changes as part of the settlement, including “clarifications about the negotiability of commissions, prohibitions on claims that buyer agent services are free, and the inclusion of listing broker compensation offers in communications with clients.”

Brokerage 382
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Q4 BrokerPulse: Commission lawsuits spur proactive changes for real estate brokers

Housing Wire

As the commission lawsuits heat up, real estate brokers are gearing up to add buyer representation agreements and training, cut costs and hone value propositions, according to RealTrends Q4 2023 BrokerPulse survey. Another 10% are honing their value proposition , particularly as it relates to buyers’ agents.

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The easy way to make property listings stand out

Housing Wire

Even recently, with technologies like virtual tours or dollhouse-style immersive walkthroughs that provide floor plans, those services can be expensive and require special training and equipment and take a long time to collect data, Allen explains. Buyers aren’t the only ones who benefit from detailed floor plans, either.

Training 393
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Glenn Kelman says Redfin has ‘very good defenses’ for commission lawsuit

Housing Wire

In regards to the outcome of the Sitzer/Burnett commission lawsuit , Kelman said it was one that Redfin has long prepared for, which he felt was evident in the firm’s commitment to giving consumers a better deal and the announcement of their break from the National Association of Realtors.

Agents 441
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Real estate tech roundup: Asteroom, Homesnap and SafeShowings

Housing Wire

Asteroom, a smartphone-based provider of mobile 3D home tours for real estate professionals, has announced a partnership with Berkshire Hathaway Home Services Fox & Roach which gives agents access to Asteroom ’s 3D tour technology, image enhancement and 3D virtual staging capabilities. SafeShowings now available for CAR members.

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Shane Bronson Appointed as a Florida REALTORS® Director for 2024

Lamacchia Realty

Lamacchia Realty’s Florida Regional Vice President and Vice President of Relocation, Shane Bronson , has officially been appointed as a Florida REALTORS® Director for 2024. Lucie Board of REALTORS® where he attends local meetings and events on a regular basis. Lamacchia Realty has been serving buyers and sellers since 2006.